HEARTS

Short List
TitleHEARTS
BrandHANSAPLAST GLOBAL
Product/ServiceKIDS BANDAGES
Category D02. Small Scale Special Solutions
Entrant HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels, BELGIUM
Idea Creation HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels, BELGIUM
Credits
Name Company Position
Alexander Schwieger Beiersdorf / Hansaplast General Manager Beiersdorf HealthCare
Bénédicte Joguet SA Beiersdorf NV Marketing Manager Pharmacy Brands
Karen Corrigan Happiness / An FCB alliance Executive Creative Management
Geoffrey Hantson Happiness / An FCB alliance Chief Creative Officer
Philippe Fass Happiness / An FCB alliance Creative Director
Laurie Lacourt Happiness / An FCB alliance Concept Provider / Design
Catherine Hermans Happiness / An FCB alliance Concept provider
Bill Bilquin Happiness / An FCB alliance Copywriter FR
Erika Darmstaedter FCB Global Chief Client Officer / Worldwide Account Director Beiersdorf
Heike Brünjes FCB Hamburg Global Account Director Hansaplast
Isabelle Koelman Happiness / An FCB alliance Group Account Director
Anne-Lore Vestraets Happiness / An FCB alliance Account Manager
Romaine Dhainaut Happiness / An FCB alliance DTP
Kassandra Donia Happiness / An FCB alliance DTP
Anna Touvron Happiness / An FCB alliance Graphic Designer
Lennert Vedts Happiness / An FCB alliance Graphic Designer
Sophie Gunsbourg Happiness / An FCB alliance Producer
Pascal Delfosse Happiness / An FCB alliance Print Producer
Kassim Olivier Ahmed Kassim Olivier Ahmed Film Director / DOP
Simon Schuurman Simon Schuurman Editor / Animator
Carole Grosman Carole Grosman Child Psychologist
Anne Burton Anne Burton Child Psychologist
Julie Hoyas Julie Hoyas Illustrator
Andrea Rivola Andrea Rivola Illustrator
Belle Lee Belle Lee Illustrator
Toyzmachin Toyzmachin Illustrator
Wazza Pink Wazza Pink Illustrator
Benoit van Huyck Inkut Lab Graphic Studio

Brief Explanation

Hansaplast Hearts is a premium giveaway. Each box contains 10 heart-shaped plasters with a total of 5 different designs, linking back to the 5 main little heartaches. The box also features a little book, containing 5 relevant heartwarming stories. Each plaster design links back to one of the relevant stories in the book, developed with a child psychologist. In april, thousands of Hearts boxes were distributed as a free promotional gift in Belgium’s biggest supermarkets Carrefour & Cora. Via a seeding strategy parents could also get their free box online: http://Littleheartaches.com