| Title | SNACK ELECTION |
| Brand | DUNKIN' DONUTS |
| Product/Service | DONUTS |
| Category |
D06. Transit |
|
Entrant
|
THE MARTIN AGENCY London, UNITED KINGDOM
|
|
Idea Creation
|
THE MARTIN AGENCY London, UNITED KINGDOM
|
|
Production
|
THE MARTIN AGENCY London, UNITED KINGDOM
|
Credits
| Daniel Fisher |
The Martin Agency |
Executive Creative Director |
| Jonty Harbinson |
The Martin Agency |
Designer |
| Soren Birk |
The Martin Agency |
Art Director |
| Lloyd Daniels |
The Martin Agency |
Copywriter |
| Stephaine Hobart |
The Martin Agency |
Account Director |
| Tom Woods |
The Martin Agency |
Account Manager |
| Mark Hawkins |
The Martin Agency |
Project Manager |
Brief Explanation
To lighten the mood of the country around the Snap Election, a time when confidence & interest in politics was at an all-time low, the Dunkin’ Donuts hijacked the biggest news event of the year and held an election of their own – the Snack Election. Rather than asking the public to vote for potential new leaders, Dunkin’ asked them to vote for potential new donuts to be introduced into Dunkin’ stores. The choice was between Blue, Red, Orange or Green. The fact that these just happened to be the same colour of the country’s leading political parties was purely coincidental. In no way were Dunkin’ suggesting that the UK’s political leaders were donuts. Not at all. On the day of the election, the streets were flooded with political style posters including sandwich boards and mobile ad vans that drove around London.