| Title | RETURN TO SENDER |
| Brand | PUBLIC EYE |
| Product/Service | ENVIRONMENT |
| Category |
D04. Live Advertising and Events |
|
Entrant
|
FREUNDLICHE GRÜSSE Zürich, SWITZERLAND
|
|
Idea Creation
|
FREUNDLICHE GRÜSSE Zürich, SWITZERLAND
|
|
Media Placement
|
STAILAMEDIA Zürich, SWITZERLAND
|
|
Media Placement 2
|
STORYFILTER Baar, SWITZERLAND
|
|
PR
|
FREUNDLICHE GRÜSSE Zürich, SWITZERLAND
|
|
Production
|
FREUNDLICHE GRÜSSE Zürich, SWITZERLAND
|
|
Production 2
|
MEIER PRODUCTION Zurich, SWITZERLAND
|
Credits
| Pascal Deville |
Freundliche Grüsse |
Creative Director |
| Samuel Textor |
Freundliche Grüsse |
Creative Director |
| Res Matthys |
Freundliche Grüsse |
Copywriter |
| David Elmiger |
Freundliche Grüsse |
Copywriter |
| Daniel Gremli |
Freundliche Grüsse |
Copywriter |
| Alain Aebersold |
Freundliche Grüsse |
Art Director |
| Nadine Mojado |
Freundliche Grüsse |
Art Director |
| Sean Dünki |
Freundliche Grüsse |
Graphic Designer |
| Michael Benz |
Freundliche Grüsse |
Planner |
| Erwan Eydt |
Freundliche Grüsse |
Programmer |
| Patrick Biner |
Freundliche Grüsse |
Chief Operating Officer |
| Stefanie Schmid |
Freundliche Grüsse |
Project Manager |
| Alexander Meier |
Meier Production |
Director |
| Alexander Meier |
Meier Production |
Producer |
| Derek Stierli |
Meier Production |
Cameraman |
Brief Explanation
The core idea of this campaign is to make people act against the dirty business of the commodities giant Trafigura. As the company pollutes the air with dirty diesel in Ghana and other West African countries, we sent the dirty air back to the sender with the help of African activists. A big stunt - local activists collecting air - in Ghana kicked off the campaign, then the container was shipped to Switzerland. On the way, we generated real and relevant participation and interaction. In the end, the dirty air was handed over to Trafigura in Geneva, with a highly media-covered Live Stunt.