| Title | MEN OF ROCK |
| Brand | VR |
| Product/Service | RAILWAY TRAVEL |
| Category |
D03. Special Build |
|
Entrant
|
TBWA\HELSINKI, FINLAND
|
|
Idea Creation
|
TBWA\HELSINKI, FINLAND
|
|
PR
|
TBWA\HELSINKI, FINLAND
|
|
Production
|
TBWA\HELSINKI, FINLAND
|
Credits
| Taneli Mattelmäki |
TBWA\Helsinki |
Business Partner |
| Jyrki Poutanen |
TBWA\Helsinki |
Executive Creative Director |
| Jeroen van Hove |
TBWA\Helsinki |
Chief Data Officer |
| Juhana Hokkanen |
TBWA\Helsinki |
Head of Creative Technology |
| Pia Grekula |
TBWA\Helsinki |
Art Director |
| Ville Ohtonen |
TBWA\Helsinki |
Copywriter |
| Simone Bocedi |
TBWA\Helsinki |
Creative Content Strategist |
| Janni Widerholm |
TBWA\Helsinki |
Creative Content Strategist |
| Nea Astala |
TBWA\Helsinki |
Data Analyst |
| Sanni Salminen |
TBWA\Helsinki |
Graphic Designer |
| Tuukka Laitinen |
TBWA\Helsinki |
Editor |
| Tobias Andersson |
TBWA\Helsinki |
Editor |
| Mark Stroman |
McGhee Entertainment |
SVP Sales & Marketing |
| Pia Lindroos |
LiveNation |
Marketing Manager |
| Mikko Junttila |
ToinenPHD |
Account Manager |
| Mikko Vieri |
VR |
Social Media Specialist |
| Anne Kankaanpää |
VR |
Campaign Planner |
| Sara Kontio |
VR |
Marketing Planner |
| Henna Norberg |
VR |
Communications Manager |
Brief Explanation
When VR (Finnish National Railways) learned, that KISS was arriving to Helsinki, it reacted by letting Finnish KISS fans paint masks on the four Men of Rock statues at Helsinki Main Railway Station. The statues wore the masks for a week before the concert and a few days after it.