"THE INVISIBLES" THIS BOOK YOU CANNOT READ AT HOME
Silver Eurobest
Case Film
Presentation Image
Title
"THE INVISIBLES" THIS BOOK YOU CANNOT READ AT HOME
Brand
FUNDACJA KAPUCYNSKA
Product/Service
"THE INVISIBLES"
Category
C01. Original Publishing: Content
Entrant
WALK Warsaw, POLAND
Idea Creation
WALK Warsaw, POLAND
Media Placement
WALK Warsaw, POLAND
PR
WALK Warsaw, POLAND
Production
WALK Warsaw, POLAND
Credits
Name
Company
Position
Mariusz Pitura
Walk
Creative Director
David Racchi
Walk with David
Designer
Katarzyna Mardeusz-Karpińska, Karolina Niedzielska
Walk
Art Director
Zygmunt Cecko, Mirosław Zygmunt, Mariusz Łukaszewski, Jacek Hugo-Bader
Walk
Copywriter
Aleksandra Adrian, Sylwia Serafin, Karolina Kędziora
Walk
PR Manager
Paweł Miklaszewski
Walk with David
Managing Director
Joanna Biernacka, Mateusz Gruca
Walk
Copywriter
Mariusz Pitura, Tomasz Zieliński
Walk
Copywriter
Piotr Wlazło, Dawid Bednarski
Walk Events
Event
Joanna Jędrasik
Walk Social Media
Social Media
Joanna Sawicka, Natalia Wójcik
Walk
Print producer
Michał Szczepanek, Andrzej Wiśniewski, Piotr Pogorzelski, Michał Komorowski
Walk Digital
Digital
Marta Bresińska
Walk with David
Design Client Service
Alicja Szuba, Edyta Foryś
Fundacja Kapucyńska
Fundacja Kapucyńska
Adam Roszkowski
Okey Films
Video case Director
Michał Lewicki
Okey Films
Graphics
Ernest Wilczyński
Match & Spark
DOP
Oskar Łęczycki
DOP Assistant
Filip Piotrowicz
Light Operator
Maciek Kozłowski
Editor
Hubert Szklarski
Sound
Tomasz Stępniak
Color correction
DCODE MUSIC
Music
FASTMEDIA
Equipment
Adam Roszkowski, Paulina Mergner-Korzeniowska
Production
Agnieszka Bresińska
Proofreading
Rafal Lampasiak
Walk
Strategy Director
English Translation of Main Headlines
EXTRACTS FROM THE BOOK:
"In the City", Mariusz Lukaszewski
I did not know where to go. To keep me warm I took to riding trams and busses. But other passengers were not supportive. "GET LOST YOU BUM!"
"Bum?" I never thought of myself this way. If ever, it was rather about someone else, not about me. Never in my wildest dreams have I expected to join the army of bums and alkies. I used to contempt them. Today, I contempt myself. Wet clothes, shoes getting heavier with water. With my grey, traumatized face I will surely get a fair judgment from other people. I always hated being judged.
"Selected Poems", Mirek
The City
Something stopped the spinning city
the trams stopped suddenly
an old mugger on crutches is crossing the street
and every crutch is like the cross
and every zebra line is like the Calvary
the city’s underbelly is far away
other people rush further and higher
the crutch with a smile of the universe understanding
to its den warmed by old newspapers
"There’s nothing more to say", Zygmunt
The whole life is a jigsaw puzzle, a huge mosaic. The jigsaw puzzle sets come in different sizes: two hundred pieces, fifteen hundred. How many pieces in my life? I am not quite sure. But so far, there’s nothing more to say. Each piece from another set!
(It’s OK). Meaning: to fight for survival.
I spend my afternoons and evenings collecting empty beer cans. I sleep in staircases guarding my finds. In the morning I go to the recycler’s. I made PLN 24. I go to the market to get some cheap cigarettes. I also bought a piece of old cutlery for a couple of zlotys. I took it to an antiques shop and sold it for PLN 120. And since my hangover is long gone, I spend time in the sun. The weather is beautiful after yesterday deluge. I desire a walk in the Own Town. I feel free. I spoil myself with an ice-cream and a sandwich. I look at the Column. I surrender to the crazy idea of going to the St. Anna viewing platform. I walk up there, finally able to look at my namesake without twisting my neck. I can even look down at his royal highness (at last he is below me). Because I usually see my namesake from below, like a subject should. I smile, I can feel I am resting. Yes, I always enjoyed looking from the viewing platform. I like the cascade of roofs of Old Town buildings, or going to the other side to look at the surface of St. Anna’s roof which becomes a giant green screen on which to display products of my imagination. Calling back memories. Memories, or even their pieces make me lose track of time. Or I stare at the stadium – it’s another hangman (…) of dreams, because I wanted to be a famous soccer player when I was young.
"Charlie in Warsaw", Jacek Hugo-Bader
Car showrooms employ wonderful people. At Ford’s they even let me behind the wheel and honk. "The New Ford Orion is style and tradition " goes without saying. At the Volvo’s I check out a shining new 850 GLE. The salesman get to me. He opens the car door for me, asks me to get inside, gives me the price list, a catalogue, a colorful brochure.
- 2500 ccm capacity, 5 cylinders , 10 valves, 0-100 acceleration in 10,3 seconds, only 11 liters per hundred kilometers in urban cycle, if you wish we can fit the air conditioning, leather upholstery, heated seats, board computer...
- Wait a minute – I interrupt the salesman abruptly. Can you see how I look? I am not going to buy this car, so you may just as well save yourself the effort.
- Well, Sir, you actually do look like someone with some sort of financial problem. But in ten or maybe 15 years, the tide may change. And I would like you then to come back and buy a car from me.