2017 Print & Publishing

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A08 Cars & Automotive Products & Services
PAPER CLIP
VOLKSWAGEN AG / VOLKSWAGEN SUVS
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Short List
PENCIL
VOLKSWAGEN AG / VOLKSWAGEN SUVS
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
COIN
VOLKSWAGEN AG / VOLKSWAGEN SUVS
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Short List
AVA
VOLKSWAGEN AG / VOLKSWAGEN CAR-NET LAST PARKING POSITION
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Gold
FELIX
VOLKSWAGEN AG / VOLKSWAGEN CAR-NET LAST PARKING POSITION
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Gold
ROBIN
VOLKSWAGEN AG / VOLKSWAGEN CAR-NET LAST PARKING POSITION
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Gold
MONSTER 2
AUDI / DOGUS AUTOMOTIVE
TRIBAL WORLDWIDE ISTANBUL TURKEY TRIBAL WORLDWIDE ISTANBUL
TURKEY
MONSTER 1
AUDI / DOGUS AUTOMOTIVE
TRIBAL WORLDWIDE ISTANBUL TURKEY TRIBAL WORLDWIDE ISTANBUL
TURKEY
THE ESCAPIST
JEEP SWEDEN / JEEP WRANGLER
SAATCHI & SAATCHI Stockholm SWEDEN SAATCHI & SAATCHI
Stockholm
SWEDEN
1. EGG CHICKEN
RENAULT / CARS
RENAULT Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
2.BREXIT
RENAULT / CARS
RENAULT Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
3. LA-NYC
RENAULT / CARS
RENAULT Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
4.COCA PESPI
RENAULT / CARS
RENAULT Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
A09 Retail, e-Commerce, Restaurants & Fast Food Chains
HOLIDAY
MCDONALD'S / APPETITE
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
Short List
DRINK
MCDONALD'S / APPETITE
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
Short List
JOKE
MCDONALD'S / APPETITE
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
Short List
BIG MAC
MCDONALD'S / FAST FOOD RESTAURANT
TBWA\PARIS FRANCE TBWA\PARIS
FRANCE
FRENCH FRIES
MCDONALD'S / FAST FOOD RESTAURANT
TBWA\PARIS FRANCE TBWA\PARIS
FRANCE
SUNDAE
MCDONALD'S / FAST FOOD RESTAURANT
TBWA\PARIS FRANCE TBWA\PARIS
FRANCE
MCDONALD'S MCAPP
MCDONALD'S / MCDONALD'S APP
TBWA\ZURICH SWITZERLAND TBWA\ZURICH
SWITZERLAND
VACUUM CLEANER
ORION VERSAND GMBH & CO. KG / QUALITY-TESTED SEXTOYS
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI
Hamburg
GERMANY
AMERICAN PIE
ORION VERSAND GMBH & CO. KG / QUALITY-TESTED SEXTOYS
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI
Hamburg
GERMANY
CHAMPAGNE
ORION VERSAND GMBH & CO. KG / QUALITY-TESTED SEXTOYS
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI
Hamburg
GERMANY
RIGHT VEGETABLES STORIES 1
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
RIGHT VEGETABLES STORIES 2
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
RIGHT VEGETABLES STORIES 3
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
RIGHT VEGETABLES STORIES 4
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
RIGHT VEGETABLES STORIES 5
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
RIGHT VEGETABLES STORIES 6
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
A10 Travel & Transport
BRAD IS NOT SINGLE
GLOBAL AIR / GLOBAL AIR (TRAVEL AGENCY)
CHEIL WORLDWIDE Almaty KAZAKHSTAN CHEIL WORLDWIDE
Almaty
KAZAKHSTAN
AIR MATTRESS
EUROWINGS AVIATION GMBH / IMAGE
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI
Hamburg
GERMANY
CANOE
EUROWINGS AVIATION GMBH / IMAGE
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI
Hamburg
GERMANY
A11 Media & Publications
WILLY BRANDT
SPIEGEL / 70TH ANNIVERSARY CAMPAIGN
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
HERBERT WEHNER
SPIEGEL / 70TH ANNIVERSARY CAMPAIGN
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
FRANZ JOSEF STRAUß
SPIEGEL / 70TH ANNIVERSARY CAMPAIGN
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
HEINER GEIßLER
SPIEGEL / 70TH ANNIVERSARY CAMPAIGN
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
LISTEN WITHOUT PREJUDICE
SONY MUSIC UK / LISTEN WITHOUT PREJUDICE
TRAILER PARK London UNITED KINGDOM TRAILER PARK
London
UNITED KINGDOM
TRUMP
DER TAGESSPIEGEL / DER TAGESSPIEGEL
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Grand Prix
REFUGEES
DER TAGESSPIEGEL / DER TAGESSPIEGEL
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Silver
SOCCER
DER TAGESSPIEGEL / DER TAGESSPIEGEL
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Silver
HUMO + ANTWERP OPEN
HUMO / MAGAZINE
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
HUMO + LIDL
HUMO / MAGAZINE
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
HUMO + LOTTO
HUMO / MAGAZINE
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
A13 B2B Products & Services
THE SOUNDLOUNGE FLUTE POSTER
CRAFTWORK - A BRAND OF AD AGENCYSERVICES GMBH / SOUNDLOUNGE
BBDO DÜSSELDORF GERMANY BBDO DÜSSELDORF
GERMANY
A14 Commercial Public Services
HAIRDRESSER
ACADOMIA / SCHOOL SUPPORT FOR CAMBRIDGE ENGLISH CERTIFICATION
HUMANSEVEN Paris FRANCE HUMANSEVEN
Paris
FRANCE
MERMAID
ACADOMIA / SCHOOL SUPPORT FOR CAMBRIDGE ENGLISH CERTIFICATION
HUMANSEVEN Paris FRANCE HUMANSEVEN
Paris
FRANCE
SHARK
ACADOMIA / SCHOOL SUPPORT FOR CAMBRIDGE ENGLISH CERTIFICATION
HUMANSEVEN Paris FRANCE HUMANSEVEN
Paris
FRANCE
SERIES
TELEFÓNICA / MOVISTAR
McCANN SPAIN MADRID SPAIN McCANN SPAIN
MADRID
SPAIN
FOOTBALL
TELEFÓNICA / MOVISTAR
McCANN SPAIN MADRID SPAIN McCANN SPAIN
MADRID
SPAIN
A15 Entertainment & Leisure
SEVEN X’S IS ALL IT TAKES
SVENSKA SPEL / VIKINGLOTTO, A NORDIC LOTTERY WITH JACKPOTS UP TO 30 MILLION €.
KING Stockholm SWEDEN KING
Stockholm
SWEDEN