2017 Promo & Activation

Title Client Product/Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY
Short List
A02 Durable Consumer Goods
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY
Short List
A03 Cars & Automotive Products & Services
THE AUDI SANDBOX VR EXPERIENCE
AUDI / AUDI Q5 QUATTRO
POL Oslo NORWAY
Bronze
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY
Short List
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN
Short List
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY
Silver
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE
Short List
EDEKA VIELFALT
EDEKA / VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY
Gold
A05 Travel, Transport & Leisure
2H04
SNCF / TGV
BUZZMAN Paris FRANCE
Short List
A06 Media & Publications
ALL THAT WE SHARE
TV2 / TV2
&CO Copenhagen DENMARK
Short List
LIKE WHAT YOU HATE
VICE MEDIA SCANDINAVIAN / BRANDING OF VICE.COM
VIRTUE SCANDINAVIA Copenhagen DENMARK
Short List
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM
Silver
YOURNALIST
EITB - EUSKAL IRRATI TELEBISTA / YOURNALIST
THE CYRANOS//McCANN Barcelona SPAIN
Silver
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Bronze
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN
Short List
A09 Corporate Social Responsibility
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE
Gold
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM
Short List
A10 Public Sector
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE
Bronze
A11 Charities & Non-profit
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Gold
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY
Short List
THE HUMANIUM METAL INITIATIVE
IM / HUMANIUM METAL
AKESTAM HOLST NOA Stockholm SWEDEN
Short List
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM
Short List
SWAP MY SEAT FOR ALS
ALS LIGA BELGIUM / NON-PROFIT
ALS LEAGUE Leuven BELGIUM
Bronze
B01 Use of Ambient Media: small scale
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM
Silver
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY
Bronze
THE HUMANIUM METAL INITIATIVE
IM / HUMANIUM METAL
AKESTAM HOLST NOA Stockholm SWEDEN
Short List
B02 Use of Ambient Media: large scale
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE
Bronze
B04 Use of Print or Outdoor
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM
Short List
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FF PARIS FRANCE
Silver
B05 Use of Technology
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Bronze
THE AUDI SANDBOX VR EXPERIENCE
AUDI / AUDI Q5 QUATTRO
POL Oslo NORWAY
Bronze
C01 Guerrilla Marketing & Stunts
SHANTI HOUSE- THE LOST CHILDREN
SHANTI HOUSE / SHANTI HOUSE
ACW GREY TEL AVIV ISRAEL
Short List
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY
Silver
EDEKA VIELFALT
EDEKA / VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY
Grand Prix
C02 Live Shows / Concerts / Festivals
PROBABLY TEDX
CARLSBERG GROUP / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Bronze
IKEA SLEEP CONCERT
IKEA SCHWEIZ / FURNITURE
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND
Short List
C03 Exhibitions / Installations
TAPESTRY
TOURISM IRELAND / TOURISM IRELAND
TOURISM IRELAND Redmonds Hill IRELAND
Short List
C04 Competitions & Promotional Games
CAR CURLING
SM POLIS INSURANCE / SMPOLIS.RU INSURANCE AGENCY
VOSKHOD Ekaterinburg RUSSIA
Bronze
C05 Customer Retail / In-Store Experience
MYSTERY BURGER
BURGER KING / MYSTERY BURGER
BUZZMAN Paris FRANCE
Short List
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE
Short List
C06 Immersive Customer Experience
THE AUDI SANDBOX VR EXPERIENCE
AUDI / AUDI Q5 QUATTRO
POL Oslo NORWAY
Short List
#IWELCOME - LIVE
AMNESTY INTERNATIONAL / #IWELCOME
DDB & TRIBAL Warsaw POLAND
Bronze
LOTTO BUCKETLIST
SVENSKA SPEL / LOTTO
KING Stockholm SWEDEN
Short List
D01 Use of Digital Platforms
NOTFAIRBNB
SOLIDARITÉ GRANDS FROIDS’ (‘BIG COLD SOLIDARITY’) / FOR THE HOMELESS PEOPLE
TBWA\BELGIUM Brussels BELGIUM
Short List
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE
Silver
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN
Short List
D02 Use of Mobile
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Bronze
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Short List
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Short List
D03 Use of Social Platforms
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Silver
AIMEN
CANAL+ / CANAL+
BETC Paris FRANCE
Bronze
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY
Short List
SAY IT TO MY FACE - AN INITIATIVE FROM TAGESSCHAU
ARD-AKTUELL/TAGESSCHAU.DE / TAGESSCHAU.DE
LA RED Hamburg GERMANY
Short List
RESPONSIBLY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY
Short List
D04 Co-Creation & User Generated Content
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE
Gold
D05 Real-time Response
IKEA RESPONDS TO BALENCIAGA
IKEA / FRAKTA BAG
ACNE Stockholm SWEDEN
Bronze
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY
Bronze
E01 Launch / Re-launch
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE
Gold
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE
Short List
RESPONSIBLY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY
Bronze
E02 Sponsorship & Partnership
THEY CALL US LEEUWINNEN
NIKE / NIKE WOMENS FOOTBAL
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
Bronze
PROBABLY TEDX
CARLSBERG GROUP / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Bronze
F01 Integrated Campaign led by Promo & Activation
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM
Gold
F02 Low Budget / High Impact Campaign
CAR CURLING
SM POLIS INSURANCE / SMPOLIS.RU INSURANCE AGENCY
VOSKHOD Ekaterinburg RUSSIA
Bronze
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN
Short List
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FF PARIS FRANCE
Silver