We set up 50 car accidents in 2 hours just for fun.
Campaign Success
Smpolis Insurance presents: A first ever Car Curling Tournament.
A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.
The one who puts the car closer to the center wins.
Describe the success of the promotion with both client and consumer including some quantifiable results
A huge buzz all over the world!
In 2 days we got:
More than 10 000 mass media publications, news coverage, blog articles and social media posts with 1 billion media impressions.
With 0 media spend Smartpolis earned media reached $5 000 000.
The website traffic increased by 700%.
Smartpolis gained new partners and the founder of the agency became a local celebrity. The average new client check raised by 23%.
Explain why the method of promotion was most relevant to the product or service
We combined a non-standard event with a promo campaign.
Smartpolis is a small local insurance agency. It loses to the big brands in awareness level, but provides a much better service. So we had to introduce the brand to a wider audience.
Big insurance companies are terrible to deal with. Their contracts are incredibly complicated, and in case of an accident they do everything to accuse you and not to pay.
That's why Russians don’t like buying insurance. But they like fun games.