THE FIRST APP THAT CAPTURE THE SOUND OF ONE NEWS ITEM
FROM YOUR TV, RADIO, ETC AND LETS YOU CHECK IT IN REAL TIME
WITH MILLIONS OF STORIES AND GIVES YOU THE 6 MOST WIDELY
DIFFERING ANGLES OF COVERAGE ALL OVER THE WORLD. If lies
have an increasing amount of tools, then the truth has to have them too.
That´s we created yournalist. The first app that lets you check in real
time, millions of stories of the same news item and gives you the 6 most
widely differing angles of coverage all over the world. Without any
ideological or geographical bias. It starts like Shazam. Aim your mobile
towards your tv or radio when they are talking about a topic you are
interested in.In real time,YOURNALIST sends it to Watson, an IBM
software that,with a deep learning algorithm, selects the keywords to
find just the news that matches yours.
Campaign Success
Yournalist uses the latest advances in DEEP LEARNING. IT IS THE FIRST
NEWS APP THAT CAPTURES SOUND that then using IBM WATSON,
BY MEANS OF SENTIMENT ALGORITHMS APPLIED TO NATURAL
LANGUAGE, processes it and identifies concepts, entities, people, and
target sentiment, WHICH IT CONVERTS INTO KEYWORDS with
percentages of relevance that are used TO LOOK FOR OTHER SIMILAR
SOURCES that contain them. ONCE IDENTIFIED, IT MAKES AN
INNOVATIVE SECOND READING OF DATA BY WATSON: it uses the
tool for the opposite reason for which it was designed and, instead of
similarities, TO FIND DIFFERENCES. IT THUS OBTAINS 6 NEWS
ITEMS THAT ARE DIFFERENT FROM EACH OTHER, AND OBJECTIVELY,
WITHOUT IDEOLOGICAL BIAS, ONLY DEGREES OF
DIFFERENTIATION IN THE TREATMENT.
Describe the success of the promotion with both client and consumer including some quantifiable results
Reviewed positively in the main technology and general media outlets
(4 stars in the magazine iCreate). The plus service is used today by
more than 40 editorial teams around the world. EITB became the first
independent and objective media outlet in spontaneous mention in the
regions where it operates. 83% of users use it as their prime source of
information on their mobile, sent to more than 50,000 subscribers
outside the Basque Country. Coverage in the main general media
outlets. Second stage of funding to launch it globally.
Explain why the method of promotion was most relevant to the product or service
In times of misinformation, YOURNALIST is tremendously useful. Its
original usability (captures sound directly from TV, radio, etc.) makes it
attractive for its instant use and makes it a perfect promotional tool for
Eitb. Eitb STRENGTHENS ITS POSITIONING as a news reference but,
above all, BREAKS THE GEOGRAPHICAL FRONTIERS OF THE
CHANNEL ITSELF (associated with the BasqueCountry) AND
PROMOTES IT DIRECTLY TO A POTENTIAL WORLDWIDE PUBLIC that
otherwise would be economically impossible. As well as a return in
terms of audience, YOURNALIST WILL ESTABLISH DIRECT AND
CONTINUOUS CHANNELS OF COMMUNICATION WITH USERS
allowing feedback, evaluation and reporting of fake news.
EITB is a public communication medium traditionally associated to an
autonomous community and positioned as a medium in constant search
for the truth. We wanted to strengthen our position and broaden our
range outside our traditional demographic target. And to demonstrate
that in these times these are not just words, we created an app that is
different to all other apps from other communication media. An app
from a medium that didn’t want to be your only medium. YOURNALIST:
The first app that lets you check in real time, millions of stories of the
same news item and gives you the 6 most widely differing angles of
coverage all over the world. Without any ideological or geographical
bias.