| Title | HERO FLIGHT |
| Brand | S7 |
| Product/Service | AIRLINES |
| Category |
D04. Co-Creation & User Generated Content |
|
Entrant
|
MARVELOUS Moscow, RUSSIA
|
|
Idea Creation
|
MARVELOUS Moscow, RUSSIA
|
Credits
| Artem Sinyavskiy |
Marvelous LLC |
CCO |
| Julia Narkevich |
Marvelous LLC |
Group Account Director |
| Misha Snopov |
Marvelous LLC |
Copywriter |
| Galina Babich |
Marvelous LLC |
Art Director |
The Campaign
We created a website at victory-name.s7.ru and merged it with the country’s largest veteran archive.
All users had to do was enter their ancestor’s name on our website and tell us their story. The system processed the information automatically and picked a flight. And this stories were told in the skies.
Campaign Success
We created a website at victory-name.s7.ru and merged it with the country’s largest veteran archive.
All users had to do was enter their ancestor’s name on our website and tell us their story. The system processed the information automatically and picked a flight. And this stories were told in the skies.
Describe the success of the promotion with both client and consumer including some quantifiable results
2050 flights were named in 24 hour with 0 media budget
More then 150 free media placements
Best 9th of May activation
Explain why the method of promotion was most relevant to the product or service
The content from users was used in the airplanes
We created a website at victory-name.s7.ru and merged it with the country’s largest veteran archive.
All users had to do was enter their ancestor’s name on our website and tell us their story. The system processed the information automatically and picked a flight. And this stories were told in the skies.