Title	BOOKTIGA AWARD
Brand	CITY LIBRARY POREC
Product/Service	BOOKTIGA AWARD FOR THE MOST READ AUTHOR
Category	F02. Low Budget / High Impact Campaign
Entrant	STUDIO SONDA Vizinada, CROATIA
Idea Creation	STUDIO SONDA Vizinada, CROATIA

Name	Company	Position
Jelena Fiskus	STUDIO SONDA	Creative Director
Sean Poropat	STUDIO SONDA	Creative Director

The Campaign

Instead of creating a statue the author will be given – as it would be expected – we decided to send a library sample of the awarded book on a one-month journey through the Istrian libraries. Then we invited readers to write their comments, and thus designed the award…In such a way, those who made the book the most read one, actually created the award itself. And since the festival is about exchanging and promoting used books, we wanted to create a – used award.

The Brief

The costs of printing the «golden» jacket: 342 eur for design and printing + 0,50 eur pen + budget for media coverage 0 EUR

Campaign Success

Instead of creating a statue the author will be given, a library sample of the awarded book was sent on a one-month journey through the Istrian libraries. The readers were invited in person to write their comments. Almost on each page they wrote an emotional message addressing the author. As a reward, the author received her own book back, but filled with comments and wrapped in a golden paper. At the same time the story about the festival is spread and the number of visitors grows. During the festival the award will be solemnly given to the author, and all the readers who created it will be part of the story.

Describe the success of the promotion with both client and consumer including some quantifiable results

Book filled with emotional messages almost on each page. A broad attendance at the awarding ceremony is guaranteed by the fact that all the people who wrote their comments, together with their loved ones, want to be part of the awarding ceremony and the Festival as well as, to get closer to the author. The Media coverage of the event due to the interesting award (with almost non-existent costs) Thrilled and touched author

Explain why the method of promotion was most relevant to the product or service

It is an award for the most read local author in the region, which is given at the Festival of used books. Thanks to this work, the community is activated and the people who made the book the most read one - take part in the creation of the award itself. In addition, since it is a festival of used books, it is logical that the award is - used. The work supports the promotion of the Festival of used books Booktiga, of the City Library Pore? as the organizer, and ultimately it promotes the authors and the reading itself.

By including the library members in the creation of the award, not only the readers of the award-winning book are motivated, but also all the other library members, as well as potential new members as the library presents itself as a friendly, warm environment, and reading as an activity that promotes friendship and joy. At the same time, a story that is spreading around creating this unusual award, further promotes the upcoming Festival of used books during which the author will solemnly be given the book in front of the audience. The costs are almost non-existent. It is also a significant motivation for writers themselves. Since, there are things that are more valuable to artist than money or statues. One of them is the awareness about how their work has changed the world…