| Title | UNLOCK SWITZERLAND |
| Brand | SWISSCOM (SWITZERLAND) LTD |
| Product/Service | - |
| Category |
A07. Financial Products & Services, Commercial Public Services, B2B Products & Services |
|
Entrant
|
HEIMAT Berlin, GERMANY
|
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
Credits
| Guido Heffels |
HEIMAt, Berlin |
Chief Creative Officer |
| Arne Stach |
HEIMAT, Berlin |
Creative Director |
| Malte Bülskämper |
HEIMAT, Berlin |
Creative Director |
| Franziska-Maria Kaul |
HEIMAT, Berlin |
Copywriter |
| Anja Michel |
HEIMAT, Berlin |
Art Director |
| Lara Dunkel |
HEIMAT, Berlin |
Design |
| Tobias Weber |
Rocket Film, Zürich |
Director |
| Ralph Bätschmann |
Rocket Film, Zürich |
Cameraman |
| Kerstin Reulen |
Rocket Film, Zürich |
Executive Producer |
| Ricardo Colacurcio |
Rocket Film, Zürich |
Producer |
The Campaign
Switzerland’s No.1 telecom provider SWISSCOM offers the best mobile coverage in the country. They wanted to prove this promise in a convincing way.
Campaign Success
SWISSCOM placed a vending machine next to a popular hiking trail in the Alps. Everyone who was able to enter a code on a mobile website got free drinks. But the vending machine was located at a place where only SWISSCOM has coverage. The SWISSCOM customers loved it – the customers of all other providers obviously didn’t like it so much. The stunt spread rapidly on social media and every third Swiss saw it online.
Describe the success of the promotion with both client and consumer including some quantifiable results
The SWISSCOM customers loved it – the customers of all other providers obviously didn’t like it so much. The stunt spread rapidly on social media and every third Swiss saw it online.
Explain why the method of promotion was most relevant to the product or service
Switzerland’s No.1 telecom provider SWISSCOM offers the best mobile coverage in the country. They wanted to prove this promise in a convincing way.
In Switzerland fierce competition prevails which provider offers the best mobile network. Swisscom’s strategy was to focus on its particular strength: the best coverage. But that should be more than just a promise. They wanted to prove it cunningly and impressively. To this end, they wanted to realize a campaign that people talk about. And people should be reminded that it’s worth being on the best mobile network.