| Title | THE BUS TANK |
| Brand | AMNESTY INTERNATIONAL |
| Product/Service | HUMAN RIGHTS - CHARITY |
| Category |
B04. Use of Print or Outdoor |
|
Entrant
|
ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
|
|
Idea Creation
|
ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
|
|
Media Placement
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OUT OF HOME MEDIA Copenhagen, DENMARK
|
Credits
| Therese Vildstrup |
Robertt/Boisen & Like-minded |
Account Director |
| Søren Christensen |
Robert/Boisen & Like-minded |
Partner/Strategist |
| Heinrich Vejlgaard |
Robert/Boisen & Like-minded |
Creative Director |
| Frederik Voetmann |
Robert/Boisen & Like-minded |
Art Director |
| Niklas Hultquist |
Robert/Boisen & Like-minded |
Art Director |
| Morten Onsgaard |
Robert/Boisen & Like-minded |
Artworker |
| Henrik Sørensen |
Out of Home Media |
CEO |
| David Bocquelet |
Robert/Boisen & Like-minded |
Illustrator |
Brief Explanation
The creative idea is masking a Danish bus as a T-90 tank – similar to the many that daily fill the streets of Aleppo in Syria. The tank is illustrated in full size view to give a strong visual impression in the city scape. The physical bus wheels are integrated in the outdoor as part of the tank to give a realistic impression.
The Campaign
The creative idea is masking a Danish bus as a T-90 tank – similar to the many that daily fill the streets of Aleppo in Syria.
Campaign Success
The bus masked as a T-90 tank is illustrated in full size view to give a strong visual impression in the city scape. The physical bus wheels are integrated in the outdoor as part of the tank to give a realistic impression.
Describe the success of the promotion with both client and consumer including some quantifiable results
Massive PR in both Denmark and internationally
Exposed to +600.000 people in Copenhagen
Explain why the method of promotion was most relevant to the product or service
This campaign consisted of one single outdoor/transit solution that successfully re-activated the attention towards the terrible situation in Aleppo, Syria
Due to limited budget Amnesty International decided to go ‘all in’ on one execution that was attention-grapping enough to stir up PR and generate awareness about the tragic everyday life in Aleppo