Title | MCCOINS |
Brand | MCDONALD'S |
Product/Service | FAST FOOD |
Category |
B01. Use of Ambient Media: small scale |
Entrant
|
NORD DDB Stockholm, SWEDEN
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
Credits
Joel Ekstrand |
NORD DDB |
Art Director |
Petter Dixelius |
NORD DDB |
Copywriter |
Jeanette Ytterman |
NORD DDB |
Account Director |
Anna Lisspers |
NORD DDB |
Print Production Manager |
Beata Mollberg Fagring |
NORD DDB |
Account Manager |
Robin Erneström |
- |
3D Graphic Designer |
Patrik Hjelte |
McDonald's |
Franchise |
Kristina Berg |
NORD DDB |
Strategist |
Fredrik Simonsson |
Nord DDB |
Creative Director |
The Campaign
McDonald’s embraced the opportunity and designed custom made coin-rolls based on the most popular products on the menu.
Campaign Success
We designed and produced coin rolls based on our most popular products and offers.
Describe the success of the promotion with both client and consumer including some quantifiable results
McDonald’s don’t disclose sales figures.
Explain why the method of promotion was most relevant to the product or service
June 30 the Swedish 1, 2 and 5 SEK coins were taken out of use. McDonald's turned coin-rolls into a media channel to promote McDonald’s most popular products and help people spend their soon-to-be worthless coins. All they had to do was fill the rolls with coins and exchange them for the tasty treats pictured.
When other restaurants and stores did everything they could to stop people from paying with their soon-to-be worthless coins, McDonald’s did the opposite and made it easy.