Title | #HELMETHAIRSTYLE - ANICA |
Brand | GERMAN ROAD SAFETY COUNCIL + THE FEDERAL MINISTRY OF TRANSPORT |
Product/Service | BIKE SAFETY |
Category |
B01. Posters |
Entrant
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
Idea Creation
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
PR
|
FAKEPR Berlin, GERMANY
|
Credits
Matthias Spaetgens |
Scholz & Friends |
Chief Creative Officer |
Robert Krause |
Scholz & Friends |
Managing Creative Director |
Michael Winterhagen |
Scholz & Friends |
Creative Director |
Philipp Weber |
Scholz & Friends |
Creative Director |
Tobias Morka |
Scholz & Friends |
Art Director |
Chiara Astuti |
Scholz & Friends |
Art Director |
Amadeus Fronk |
Scholz & Friends |
Art Director |
Anke Zink |
Scholz & Friends |
Art Director |
Susanne Peters |
Scholz & Friends |
Art Director |
Jakob Cantz |
Scholz & Friends |
Copywriter |
Alexandra Kinga Fekete |
n/a |
Photographer |
Lars Cords |
Scholz & Friends |
Chief Content Officer |
Michael Schulze |
Scholz & Friends |
Account Manager |
Monika Sternol |
Scholz & Friends |
Account Manager |
Christina Schoefisch |
Scholz & Friends |
Account Manager |
n/a |
Cosmopola |
Production |
Clare Langhammer |
FakePR |
PR Manager |
n/a |
metagate |
Post Production |
Ralf Schröder |
Scholz & Friends |
Art Director |
Patrick Pichler |
Scholz & Friends |
Art Director |
Felix John |
Scholz & Friends |
Copywriter |
The Campaign
To conquer this alarming statistic, we turned this fashion fauxpas into a fashion statement: the #helmethairstyle.
Creative Execution
In cooperation with leading fashion magazines like INDIE and Numéro, the #helmethairstyle is featured alongside the newest fashion collections, editorials and leading designers. #helmethairstyle calls for all women to wear it with pride, making it less of a must-do and more of a must-have.
Indication of how successful the outcome was in the market
#helmethairstyle calls for all women to wear it with pride, making it less of a must-do and more of a must-have.
The photo series shows models confidently rocking the dreaded helmet hair - thereby helping to set a life-saving trend.