Title | THE BRAINFOOD PACKAGING |
Brand | BERLINER NUSS |
Product/Service | BERLINER NUSS |
Category |
E01. Food |
Entrant
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
Idea Creation
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
Credits
Matthias Spaetgens |
Scholz & Friends |
Chief Creative Officer |
Robert Krause |
Scholz & Friends |
Managing Creative Director |
Olivier Nowak |
Scholz & Friends |
Creative Director |
Patrick Pichler |
Scholz & Friends |
Art Director |
Ralf Schröder |
Scholz & Friends |
Art Director |
Sebastian Wiczak |
Scholz & Friends |
Account Manager |
Melanie Carels |
Scholz & Friends |
Producer |
Galina Sekera |
Scholz & Friends |
Producer |
The Campaign
We directly show, at the point of sale, that nuts have the ability to make you smarter, with a packaging that presents nuts in the shape of a brain. Each nut becomes a cell in the brain.
Creative Execution
The nuts are shrink-wrapped in a transparent vacuum packaging. The low material requirements and the use of sustainable materials make the product a smart alternative.
Indication of how successful the outcome was in the market
In the campaign period the number of sales almost doubled. The social media channels of "Berliner Nuss" also benefited from the attention-grabbing idea and we are looking forward to many more new fans of our very clever nuts.
"Berliner Nuss" is a small nut roasting company with high quality products - but without the big advertising budget. But how do you then position "Berliner Nuss" as a clever alternative? Simply by using a medium that has no extra costs and is already in use: the packaging. However, this time there's a clever twist.