Title | URBAN MELODIES |
Brand | BERLINER PHILHARMONIE |
Product/Service | BERLINER PHILHARMONIKER |
Category |
G07. Photography / Curation of Images |
Entrant
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
Idea Creation
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
Credits
Matthias Spaetgens |
Scholz & Friends |
Chief Creative Officer |
Robert Krause |
Scholz & Friends |
Managing Creative Director |
Philipp Weber |
Scholz & Friends |
Creative Director |
Amadeus Fronk |
Scholz & Friends |
Art Director |
Felix John |
Scholz & Friends |
Copywriter |
Kai-Uwe Gundlach |
Studio Gundlach |
Photographer |
Yvonne Haupt |
Scholz & Friends |
Account Manager |
Martin Hoffmann |
Berliner Philharmonie |
Artistic Director |
Natalie Schwarz |
Berliner Philharmonie |
Marketing Director |
The Campaign
It is the campaign’s objective to promote the new concerts of the Berliner Philharmoniker with an eye-catching campaign. The campaign should a have strong idea to connect the diverse musical events and it should also stand out among the usual concert promotion in Berlin.
Creative Execution
Five yellow lines turn the city into music. By photographing the lines in front of various city scenes, we bring the upcoming concerts of the Berliner Philharmoniker into a dialogue with the city. The chosen motifs put the selected musical pieces into a surprising context.
Indication of how successful the outcome was in the market
The variety of poster created an eye-catching effect in the city Berlin and gave the perfect start for one of the most successful concert seasons of the Berliner Philharmoniker.
The campaign addresses music lovers of all ages in Berlin, in Germany and all around the world.