DFL MEDIA KIT

ClientDFL DEUTSCHE FUßBALL LIGA GMBH
Category B06. Brand Collateral
TitleDFL MEDIA KIT
Product/ServiceFUßBALL BUNDESLIGA
Entrant DFL DIGITAL SPORTS Cologne, GERMANY
Idea Creation DFL DIGITAL SPORTS Cologne, GERMANY
Production DFL DIGITAL SPORTS Cologne, GERMANY
Credits
Name Company Position
Thomas Markert DFL Digital Sports GmbH Creative Director
Juan Pablo Kessler DFL Digital Sports GmbH Art Director

The Campaign

The media kit is part of the general Brand re-fresh for 2017. The bob contains all the graphics assets necessary to broadcast and promote the Bundesliga matches in the international markets. The idea was to give a taste of the new look and fell at the first impact. Because of this, the design of the box follows the new minimal flat design style focused on the new shape of the logo.

Creative Execution

For the season 2017-18, we have refreshed the overall Bundesliga Brand Design experience. Focus on football, minimal, digital oriented and colored by the clubs. The process of brand re-refresh took more than one year. It was a collaboration between Our internal team at DFLDS, DFL, some international design companies. The re-design start with the logo and included the creation of a new font, color palette, family logo architecture, Marketing key visuals, On-Air live graphic, On-air Openers, Motion Graphic kits for promotion and social media, the website, the app and its social media profiles have also been redesigned.

Indication of how successful the outcome was in the market

For the season 2017-18, we have refreshed the overall Bundesliga Brand Design experience. Focus on football, minimal, digital oriented and colored by the clubs. The process of brand re-refresh took more than one year. It was a collaboration between Our internal team at DFLDS, DFL, some international design companies. The re-design start with the logo and included the creation of a new font, color palette, family logo architecture, Marketing key visuals, On-Air live graphic, On-air Openers, Motion Graphic kits for promotion and social media, the website, the app and its social media profiles have also been redesigned.

DFL to Modernize Bundesliga’s Logo; Openers and Digital Graphics In connection with a brand refresh for Bundesliga, DFL Deutsche Fußball Liga has updated the Bundesliga logo, the TV opener and the graphics to bring them into line with the digital era. The primary focus is on "digital first" and a flat design. The new logos have been specially designed for optimised use across all digital channels from social networks to TV screens. For this purpose, the Bundesliga player seen in the current logo has been reinterpreted. Whereas this player and the logo itself had a 3D look, the flat-design logo now comes in a 2D design. In the new DFL logo, the player is no longer featured in the familiar red-field logo. The logo forms part of the completely revised corporate identify kit, which for the first time also includes a proprietary Bundesliga typography and a distinct logo for Bundesliga