INTRODUCE YOURSELF. PROPERLY.

ClientMOO
Category B01. Posters
TitleINTRODUCE YOURSELF. PROPERLY.
Product/ServiceMOO BUSINESS CARDS
Entrant MOO London, UNITED KINGDOM
Idea Creation MOO London, UNITED KINGDOM
Credits
Name Company Position
Matt Avery MOO Lead Designer
Ed Ross MOO Copywriter
Rob Wilson MOO Senior Photographer
James Burrows MOO Lead Artworker
Mathew Herbert MOO Artworker
Leona Ford MOO Head of Copy
Lisa Campana MOO Head of Design
Natasha Berthiaume MOO Brand Marketing Manager
Brendan Stephens MOO Global Creative Director
Christian Demers MOO Head of Marketing, International

The Campaign

By shining a light on the funny, embarrassing, awkward situations we’ve all been in (being forgotten, misheard or misunderstood – or being the person who’s forgotten, misheard or misunderstand someone else), we’re able to powerfully illustrate why a great business card is so important. It’s about playing on relatable human experiences not only to make people laugh, but to really connect, and make them stop and think.

Creative Execution

A campaign that had full run of the London Underground Network from September - October 2017 2200 Tube Car Panels 300 4 Sheet Posters