Title | AUKTYON ON THE SUN |
Brand | AUKTYON BAND |
Product/Service | MUSIC ALBUM |
Category |
E06. Other Packaging |
Entrant
|
GREAT ADVERTISING GROUP St. Petersburg, RUSSIA
|
Idea Creation
|
GREAT ADVERTISING GROUP St. Petersburg, RUSSIA
|
Media Placement
|
GREAT ADVERTISING GROUP St. Petersburg, RUSSIA
|
PR
|
GREAT ADVERTISING GROUP St. Petersburg, RUSSIA
|
Production
|
GREAT ADVERTISING GROUP St. Petersburg, RUSSIA
|
Credits
Andrey Danskov |
Great Advertising Group |
Creative Director |
Alexey Butakov |
Great Advertising Group |
Art Director |
Viktor Donyukov |
Great Advertising Group |
Account Director |
The Campaign
We created the first ever album that can be HEARD and SEEN only ON THE SUN.
Creative Execution
The cover was printed with special photochromic ink. The artwork appears only ON THE SUN and vanishes when in the shade.
Indication of how successful the outcome was in the market
ON THE SUN became the most discussed music event of the year
The news about the album’s release travelled around the Internet at the speed of light.
ON THE SUN became Auktyon’s most commercially successful album ever.
An important part of the release's promotional campaign was the first ever packaging to a musical album whose cover art can only be seen ON THE SUN.