DARK DIARIES

ClientFREE DEMOCRATIC PARTY
Category C01. Digital Design
TitleDARK DIARIES
Product/Service-
Entrant HEIMAT Berlin, GERMANY
Idea Creation HEIMAT Berlin, GERMANY
Media Placement HEIMAT Berlin, GERMANY
PR HEIMAT Berlin, GERMANY
Production HEIMAT Berlin, GERMANY
Production 2 PX1 BERLIN, GERMANY
Production 3 PIRATES 'N PARADISE Düsseldorf, GERMANY
Credits
Name Company Position
Guido Heffels HEIMAt, Berlin Chief Creative Officer
Matthias Storath HEIMAT, Berlin Executive Creative Director
Andreas Mengele HEIMAT, Berlin Chief Strategy Officer
Matthias Storath HEIMAT, Berlin Copywriter
Felix Brockmeyer HEIMAT,Berlin Copywriter
Sebastian Stumpf HEIMAT, Berlin Copywriter
Berthold Brodowski HEIMAT, Berlin Copywriter
Alex Thumwood HEIMA, Berlin Copywriter
Felix Steiner HEIMAT, Berlin Art Director
Martin Glöckner HEIMAT, Berlin Art Director
Tim Krieger HEIMAT, Berlin Art Director
Kerstin Kraus HEIMAT, Berlin Creative Services
Daniel Rosenthal DANIEL ROSENTHAL PHOTOGRAPHER Photografer
Charlotte Kühn HEIMAT, Berlin Post Producer
Jonas Harmsen HEIMAT, Berlin Editor
Jonas Schubert HEIMAT, Berlin Editor
Berkan Ustalar PIRATES 'N PARADISE Digital Colorist
Marcel Neumann Mokoh Music Composer
Stephan Moritz Mokoh Music Composer
Karolin Saak HEIMAT, Berlin Account Manager
Elisabeth Treichel HEIMAT, Berlin Account Manager
Olga Söderlund HEIMAT, Berlin Account Manager
Sven Goldbach HEIMAT, Berlin Social Media Manager

The Campaign

"Dark Diaries“ is a brutally honest documentary about a political campaign. Shot by the renowned war and crisis photographer Daniel Rosenthal. A story about fail, fights, arguments, attacks, hope and hate-posts from the radical right wing.

Creative Execution

We published the documentary accross all channels. Starting with social media, posters, a multimedia Instagram reportage and an 85 second film.

Indication of how successful the outcome was in the market

„Dark Diaries“ became more than a documentation and sparked a discussion about politics and authenticity. In the end, the small party reached a historic result and proved that the truth still can pay off.

"Dark Diaries“ is giving a brutally honest insight into the Free Democrats' campaign. Even in their darkest moments, unfiltered with all flaws. A story about fail, fights, arguments, attacks, hope and hate-posts from the radical right wing.

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The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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