Title | ALIBI |
Brand | ALIBI BEER |
Product/Service | ALIBI BEER |
Category |
E02. Drinks |
Entrant
|
VOSKHOD Ekaterinburg, RUSSIA
|
Idea Creation
|
VOSKHOD Ekaterinburg, RUSSIA
|
Additional Company
|
ALIBI BEER Beloyarsky, RUSSIA
|
Credits
Vladislav Derevyannikh |
Voskhod |
Design Director |
Yana Akhmetshina |
Voskhod |
Art Director |
Daria Ovechkina |
Voskhod |
Copywriter |
Anton Rozhin |
Voskhod |
Copywriter |
The Campaign
Please welcome:
Upside-Down Lee
Brave Bob
Johnny Lover.
Creative Execution
They were not just drinking lager. They dived into adventures, conquered a monster and hooked up with every beautiful lady around.
It was not just a boring home party with porter. It was a high-end party: they discovered new worlds and contacted with aliens.
It was not just a “Cheers!” with APA. It was a cheerful head-spinning night! They rode a wild bull and got groupies of their own.
Indication of how successful the outcome was in the market
Alibi. Beer for you - story for the others.
Friend reunions with a couple of beers turn into unbelievable stories the morning after.
That’s why friends need an Alibi!