THE ART OF TECHNO

ClientNEOPOP
Category B01. Posters
TitleTHE ART OF TECHNO
Product/ServiceELETRONIC MUSIC FESTIVAL
Entrant PARTNERS Lisbon, PORTUGAL
Idea Creation PARTNERS Lisbon, PORTUGAL
Credits
Name Company Position
Ivo Purvis Partners Executive Creative Director
Gil Correia Partners Digital Creative Director
Fernando Sousa Partners Photographer & Post Production
Pedro Domingos Partners Agency Producer
Tânia Carmo Partners Account Executive

The Campaign

For the launch of the festival's line-up we developed a campaign to pay tribute to the dance music culture and highlight that electronic music is a true form of art. To bring the concept to life we commissioned 10 masterpieces created with a technic that used the dance floor movements to color the canvas. We called it, The Art of Techno.

Creative Execution

10 paintings were commissioned, each painting, interpreted by a different artist, to the sound of the biggest names of Neopop's 12th edition.

Indication of how successful the outcome was in the market

The news traveled fast and wide, media from both the music and art world covered the story promoting a dialogue that is redefining que boundaries of art.

The Art of Techno Exhibition is a tribute to the dance music culture that had, as a main feature, an exhibition to launch festival's line up. An art gallery that highlighted the fact that those who participate artistically in dance culture are legit artists and that electronic musician can be as much of an artist as someone who plays the violin.