EQT VENTURES LOGOTYPE - THE POWER Q
Title | EQT VENTURES LOGOTYPE - THE POWER Q |
Brand | EQT VENTURES |
Product/Service | EQT VENTURES |
Category |
G01. Logo Design |
Entrant
|
BOLD Stockholm, SWEDEN
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Idea Creation
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BOLD Stockholm, SWEDEN
|
Credits
Oskar Lübeck |
Bold |
Creative Director |
Carl-Fredrik af Sandeberg |
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CEO & Account Director |
Åsa Samuelsson |
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Account Director |
Jesper Klarin |
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Design Director |
Ami Izaki |
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Designer |
Magnus Lundgren |
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Designer |
Richard Feldeus |
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Designer |
Lova Henrikson |
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Account Manager |
Jacob Engquist |
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Brand Strategist |
Patrik Karlsson |
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Planner |
The Campaign
The design concept is based on letting the Q from the logotype become a power button, symbolising what happens when EQT Ventures gets involved. That´s when the journey begins. An important cornerstone of the new identity are the many uniquely designed power Q's in different styles that symbolise each new cooperation.
Creative Execution
The logotype is created not only to visualise the concept of a power Q, but also to have life and movement. The vast number and increasingly growing number of power Q’s are uniquely designed by different artists, illustrators and motion designers.
Indication of how successful the outcome was in the market
The EQT Ventures identity has just recently been launched. A quote from Ted Persson, Design Partner at EQT Ventures: ”Our visual identity is exactly in line with what EQT Ventures is, which has made it easy for us to express to external parties what we stand for and how we want to differentiate ourselves”
The world of equity funds and banks is a very conservative and corporate space. So we developed an identity that could stick out from all the greyness and pinstripes – something that could capture the same amount of energy and creativity as the startups they finance.