Title | EUROVISION 2017 UKRAINE |
Brand | EUROVISION |
Product/Service | SONG CONTEST |
Category |
A02. Rebrand / Refresh of an existing Brand: Consumer / Corporate / Non-profit |
Entrant
|
BANDA AGENCY Kiev, UKRAINE
|
Idea Creation
|
BANDA AGENCY Kiev, UKRAINE
|
Idea Creation 2
|
REPUBLIQUE Kiev, UKRAINE
|
Credits
Pavlo Vrzhesch |
Banda agency |
Creative Director |
Egor Petrov |
banda agency |
Head of art |
Yaroslav Serdiuk |
Banda agency |
Head of Strategy |
Anton Ivanov |
Banda agency |
Senior Designer |
Illia Shulzhenko |
Banda agency |
Designer |
Aleksey Dуvysenko |
Banda agency |
Art Director |
Maria Dmytrova |
Banda agency |
Art Director |
Anastasia Burganova |
Banda agency |
Copywriter |
Denys Gerasko |
Republique |
Design Studio Director |
Ivan Symonovskyi |
Republique |
Art Director |
Dmytro Basov |
Republique |
Senior Designer |
Stuart Barlow |
European Broadcasting Union. |
Show producer Eurovision 2017 |
Barbara Simon |
European Broadcasting Union |
Creative Supervising Director |
The Campaign
We started looking for the symbol that would be authentic for Ukrainian culture as well as identify mission of the contest. Therefore, as a basis for Eurovision - 2017 visual identity we have chosen traditional ukrainian necklace, elements of which symbolise participants of the contest. Bead after bead, countries, which take part in Eurovision, together create a captivating celebration of music.
Creative Execution
Having used a traditional ukrainian symbol, we have also given it a modern look with bright live patterns. Every element of the necklace has its unique design and shape, which symbolises a simple truth: we are all different, but every year we meet together for one beautiful cause.