FESTIVAL OF CREATIVITY | 12-24 JUNE 2017

    LIVING TEXTURE

    Short List
    ClientGRUT
    Category A01. Creation of a new Brand Identity: Consumer / Corporate / Non-profit
    TitleLIVING TEXTURE
    Product/ServiceRESTAURANT&BREWERY
    Entrant SUPREMATIKA Moscow, RUSSIA
    Idea Creation SUPREMATIKA Moscow, RUSSIA
    PR SUPREMATIKA Moscow, RUSSIA
    Production SUPREMATIKA Moscow, RUSSIA
    Credits
    Name Company Position
    Vladimir Lifanov Suprematika Graphic Designer
    Marina Lokteeva Suprematika Account Manager

    The Campaign

    Almost all the parts and pieces are made by hand and of "living" materials. And identity is used to show true living texture.

    Creative Execution

    We created 6 different black&white illustration for an identity, laconic logo and minimalistic visuals for all identity elements.

    Indication of how successful the outcome was in the market

    As a result graphically complicated branding visuals but with a simple idea.

    Restaurant branding is delicately based on minimalist font logo and philosophical illustrations, on which tree cut's textures come alive and transform into a variety of landscapes with animals runing through them.