| Title | LIVING TEXTURE |
| Brand | GRUT |
| Product/Service | RESTAURANT&BREWERY |
| Category |
A01. Creation of a new Brand Identity: Consumer / Corporate / Non-profit |
|
Entrant
|
SUPREMATIKA Moscow, RUSSIA
|
|
Idea Creation
|
SUPREMATIKA Moscow, RUSSIA
|
|
PR
|
SUPREMATIKA Moscow, RUSSIA
|
|
Production
|
SUPREMATIKA Moscow, RUSSIA
|
Credits
| Vladimir Lifanov |
Suprematika |
Graphic Designer |
| Marina Lokteeva |
Suprematika |
Account Manager |
The Campaign
Almost all the parts and pieces are made by hand and of "living" materials. And identity is used to show true living texture.
Creative Execution
We created 6 different black&white illustration for an identity, laconic logo and minimalistic visuals for all identity elements.
Indication of how successful the outcome was in the market
As a result graphically complicated branding visuals but with a simple idea.
Restaurant branding is delicately based on minimalist font logo and philosophical illustrations, on which tree cut's textures come alive and transform into a variety of landscapes with animals runing through them.