LIVING TEXTURE

Silver Eurobest

Case Film

Presentation Image

ClientGRUT
Category G03. Illustration
TitleLIVING TEXTURE
Product/ServiceRESTAURANT&BREWERY
Entrant SUPREMATIKA Moscow, RUSSIA
Idea Creation SUPREMATIKA Moscow, RUSSIA
PR SUPREMATIKA Moscow, RUSSIA
Production SUPREMATIKA Moscow, RUSSIA
Credits
Name Company Position
Vladimir Lifanov Suprematika Graphic Designer
Marina Lokteeva Suprematika Account Manager

The Campaign

Almost all the parts and pieces are made by hand and of "living" materials. And identity is used to show true living texture.

Creative Execution

We created 6 different black&white illustration for an identity, laconic logo and minimalistic visuals for all identity elements.

Indication of how successful the outcome was in the market

As a result retaurant Grut has got a graphically complicated branding visuals but with a simple and strong idea.

Restaurant branding is delicately based on minimalist font logo and philosophical illustrations, on which tree cut's textures come alive and transform into a variety of landscapes with animals runing through them.