Almost all the parts and pieces are made by hand and of "living" materials. And identity is used to show true living texture.
We created 6 different black&white illustration for an identity, laconic logo and minimalistic visuals for all identity elements.
Indication of how successful the outcome was in the market
As a result retaurant Grut has got a graphically complicated branding visuals but with a simple and strong idea.
Restaurant branding is delicately based on minimalist font logo and philosophical illustrations, on which tree cut's textures come alive and transform into a variety of landscapes with animals runing through them.