Title | ESTONIA 100 |
Brand | GOVERNMENT OFFICE OF ESTONIA |
Product/Service | ESTONIA |
Category |
A01. Creation of a new Brand Identity: Consumer / Corporate / Non-profit |
Entrant
|
IDENTITY Tallinn, ESTONIA
|
Idea Creation
|
IDENTITY Tallinn, ESTONIA
|
Production
|
IDENTITY Tallinn, ESTONIA
|
Credits
Ionel Lehari |
Identity |
Creative Director |
Meelis Opmann |
Identity |
Graphic Designer |
Martin Tõnts |
Identity |
Illustrator |
Carolyn Lizbeth Einmann |
Identity |
Project Manager |
The Campaign
Graphic idea for Estonia100 was created on base of geometrical similarity of numbers 18, 100 and binary code.
18 - because Estonian country started exicting 1918
100 - because we're getting 100 years old next year (2018)
Binary code comes from 1 and 0.
Creative Execution
Using binary code, on the photos of Estonian nature and people. Also the secret Estonian poems written in binary code to the pictures and packages.
Indication of how successful the outcome was in the market
Celebrating Estonia as a country and its people. Be together as one. Many cultural events all over Estonia and Europe.
Audience is all the people who live in Estonia. It's celebration made for them! They are the most important part of our country. To feel connected with our nature and people.