BUNDESLIGA INTERNATIONAL MAGAZINE ISSUE TWO
Title | BUNDESLIGA INTERNATIONAL MAGAZINE ISSUE TWO |
Brand | DFL DEUTSCHE FUßBALL LIGA GMBH |
Product/Service | DFL DEUTSCHE FUßBALL LIGA GMBH |
Category |
B04. Publications & Editorial Design |
Entrant
|
DFL DIGITAL SPORTS Cologne, GERMANY
|
Idea Creation
|
DFL DIGITAL SPORTS Cologne, GERMANY
|
Production
|
DFL DIGITAL SPORTS Cologne, GERMANY
|
Credits
Thomas Markert |
DFL Digital Sports GmbH |
Creative Director |
Juan Pablo Kessler |
DFL Digital Sports GmbH |
Art Director |
The Campaign
During 2016, we made a full redesign of the publication, changing the format, paper, size and turned it into a design object.
The idea behind the four covers system was simple: to represent the stories of the players by using his name and the club colors in a minimalistic and powerful way. Our concept was supported by the fact that in our market the names of the players are well known. We decided to be bold and produce full typographic covers because we believe sometimes typography can have more impact than an image, especially in a context where nobody expects it"
Following the same “less is more” idea for the second issue we represent the stories of the players showing details of the jerseys. We took the advantage of using the front and retro as a trick to reveal the player story.
Creative Execution
The process of re-design of the magazine was 6 months. It was a collaboration between Our internal team at DFLDS, G+J and some international illustrators.
Indication of how successful the outcome was in the market
It is distributed every six months to our stakeholders and journalists from around the globe.
Main Tool to address and reach worldwide Opinion Leaders