FESTIVAL OF CREATIVITY | 12-24 JUNE 2017

    THE TEABAG COLLECTION

    Bronze Eurobest

    Case Film

    Presentation Image

    ClientHÄLSSEN & LYON GMBH
    Category B02. Promotional Item Design
    TitleTHE TEABAG COLLECTION
    Product/ServiceTEA
    Entrant KOLLE REBBE Hamburg, GERMANY
    Idea Creation KOLLE REBBE Hamburg, GERMANY
    Idea Creation 2 KOREFE Hamburg, GERMANY
    PR MICHELBERGER PR Hamburg, GERMANY
    Production KOREFE Hamburg, GERMANY
    Production 2 RTS SCHOLZ Bremen, GERMANY
    Production 3 HASTINGS MUSIC Hamburg, GERMANY
    Credits
    Name Company Position
    Sascha Hanke Kolle Rebbe GmbH Executive Creative Director
    Christian Doering Kolle Rebbe GmbH Head of Design
    Alexander Michaelsen Kolle Rebbe GmbH Creative Director
    Tim Esser Kolle Rebbe GmbH Creative Director
    Mitja Schneehage Kolle Rebbe GmbH Graphic Designer
    Isabell Wüst Kolle Rebbe GmbH Account Manager
    Tommy Szewczuk Kolle Rebbe GmbH Retoucher
    Ricarda Brieden Kolle Rebbe GmbH Agency Producer
    Martin Lühe Kolle Rebbe GmbH Production Manager
    Alice Feja Kolle Rebbe GmbH Art Buyer
    Roy Philipp Kolle Rebbe GmbH Retoucher
    Alexander Hildenberg Kolle Rebbe GmbH Director Of Photography
    Ayzit Bostan n/a Designer
    Imke Jansen n/a Photographer
    Fabian Frinzel n/a Director
    Oscar Meixner HASTINGS Music GmbH Sound Engineer

    The Campaign

    We created The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. An innovative idea designed to demonstrate how the oldest drink in the world is anything but out of fashion.

    Creative Execution

    Hälssen & Lyon worked together with renowned handbag designer Ayzit Bostan to create five, limited-edition tea bags in the style of the iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew.

    Indication of how successful the outcome was in the market

    Thanks to the buzz generated at Berlin Fashion Week and the positive response from clients, The Teabag Collection led directly to a significant uptick in sales within a month of its release. Interest from longstanding clients grew exponentially, with 35% of them placing new orders within two weeks of release and several new clients requesting more information. The Teabag Collection continues to gain traction online, generating priceless PR.

    The Teabag Collection premiered publicly at Berlin Fashion Week, Germany’s most important fashion event, where they quickly grabbed the attention of fashion lovers, generating a lot of valuable PR. In addition to that, the precious collection was sent out to fashion oriented influencers as an exclusive promotional mailing in a three-digit circulation.