Title | THE TEABAG COLLECTION |
Brand | HÄLSSEN & LYON GMBH |
Product/Service | TEA |
Category |
E02. Drinks |
Entrant
|
KOLLE REBBE Hamburg, GERMANY
|
Idea Creation
|
KOLLE REBBE Hamburg, GERMANY
|
Idea Creation 2
|
KOREFE Hamburg, GERMANY
|
PR
|
MICHELBERGER PR Hamburg, GERMANY
|
Production
|
KOREFE Hamburg, GERMANY
|
Production 2
|
RTS SCHOLZ Bremen, GERMANY
|
Production 3
|
HASTINGS MUSIC Hamburg, GERMANY
|
Credits
Sascha Hanke |
Kolle Rebbe GmbH |
Executive Creative Director |
Christian Doering |
Kolle Rebbe GmbH |
Head of Design |
Alexander Michaelsen |
Kolle Rebbe GmbH |
Creative Director |
Tim Esser |
Kolle Rebbe GmbH |
Creative Director |
Mitja Schneehage |
Kolle Rebbe GmbH |
Graphic Designer |
Isabell Wüst |
Kolle Rebbe GmbH |
Account Manager |
Tommy Szewczuk |
Kolle Rebbe GmbH |
Retoucher |
Ricarda Brieden |
Kolle Rebbe GmbH |
Agency Producer |
Martin Lühe |
Kolle Rebbe GmbH |
Production Manager |
Alice Feja |
Kolle Rebbe GmbH |
Art Buyer |
Roy Philipp |
Kolle Rebbe GmbH |
Retoucher |
Alexander Hildenberg |
Kolle Rebbe GmbH |
Director Of Photography |
Ayzit Bostan |
n/a |
Designer |
Imke Jansen |
n/a |
Photographer |
Fabian Frinzel |
n/a |
Director |
Oscar Meixner |
HASTINGS Music GmbH |
Sound Engineer |
The Campaign
We created The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. An innovative idea designed to demonstrate how the oldest drink in the world is anything but out of fashion.
Creative Execution
Hälssen & Lyon worked together with renowned handbag designer Ayzit Bostan to create five, limited-edition tea bags in the style of the iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew.
Indication of how successful the outcome was in the market
Thanks to the buzz generated at Berlin Fashion Week and the positive response from clients, The Teabag Collection led directly to a significant uptick in sales within a month of its release. Interest from longstanding clients grew exponentially, with 35% of them placing new orders within two weeks of release and several new clients requesting more information. The Teabag Collection continues to gain traction online, generating priceless PR.
The Teabag Collection premiered publicly at Berlin Fashion Week, Germany’s most important fashion event, where they quickly grabbed the attention of fashion lovers, generating a lot of valuable PR. In addition to that, the precious collection was sent out to fashion oriented influencers as an exclusive promotional mailing in a three-digit circulation.