Title | MYSKIN |
Brand | T.D.G. VERTRIEBS GMBH & CO. KG |
Product/Service | MYSKIN |
Category |
E03. Beauty & Healthcare |
Entrant
|
KOREFE Hamburg, GERMANY
|
Idea Creation
|
KOREFE Hamburg, GERMANY
|
Idea Creation 2
|
KOLLE REBBE Hamburg, GERMANY
|
Production
|
KOLLE REBBE Hamburg, GERMANY
|
Production 2
|
LIGA01, GERMANY
|
Production 3
|
HASTINGS MUSIC Hamburg, GERMANY
|
Credits
Sascha Hanke |
Kolle Rebbe GmbH |
Executive Creative Director |
Stefan Kolle |
Kolle Rebbe GmbH |
Executive Creative Director |
Alan von Lützau |
KOREFE |
Head of Innovation and Design |
Lorenz Ritter |
Kolle Rebbe GmbH |
Creative Director |
Tim Esser |
Kolle Rebbe GmbH |
Creative Director |
Christian Rentschler |
Kolle Rebbe GmbH |
Online Concept |
Isabel Gesenhues |
KOREFE |
Art Director |
Sebastian Riepe |
KOREFE |
Art Director |
Alexandre Leduc |
KOREFE |
Graphic Designer |
Mitja Schneehage |
Kolle Rebbe GmbH |
Graphic Designer |
Katrin Becker |
Kolle Rebbe GmbH |
Account Director |
Lore Glander |
Kolle Rebbe GmbH |
Production Manager |
Britta Meyer |
Kolle Rebbe GmbH |
Retoucher |
Katrin Grün |
Kolle Rebbe GmbH |
Art Buyer |
Dirk Weyer |
n/a |
Photographer |
Alexander Hildenberg |
Kolle Rebbe GmbH |
Director Of Photography |
Alexander Hildenberg |
Kolle Rebbe GmbH |
Cinematographer |
Sebastian Fahlbusch |
Kolle Rebbe GmbH |
Agency Producer |
Daniel Schulze |
Kolle Rebbe GmbH |
Agency Producer |
Christian Hilfinger |
Kolle Rebbe GmbH |
Editor |
Florian Hornung |
n/a |
Camera Assistant |
Christian Hilfinger |
Kolle Rebbe GmbH |
VFX |
Christian Lessner |
LIGA 01 |
Colourist |
Oscar Meixner |
HASTINGS Music GmbH |
Sound Engineer |
The Campaign
Unlike others, we don’t just promise to be the right cream for every skin type. We prove it. With Skin Paper - The first packaging that feels like real skin. MySkinNeeds comes in a pack that feels just like the skin type it’s designed for. For dry skin? Try Moisturising. Oily skin? Purifying. Or normal skin? Use MySkin Nourishing. Just touching the pack is now enough to know: This is MySkin
Creative Execution
By using precise dermatological criteria, we’ve matched the structure of our packaging to the haptic properties of skin. And we added subtle blends of ingredients like silicone, chalk, wood fibre and other structural elements. The result is a unique, tactile packaging experience – just like the natural skin that inspired it. Sometimes dry and rough, sometimes slightly oily and sometimes simply normal. An effect you can see, and more importantly, feel for yourself.
Indication of how successful the outcome was in the market
This concept was initially launched in selected drug stores in Hamburg. After just three weeks it had sold out and is still in high demand online. Based on that success, MySkinNeeds will be listed in other German cities, starting in the fall of 2017.
The strategy was to achieve an immediate impact in the densely packed cosmetics market.
By using attention-grabbing packaging MySkinNeeds stands out from the competition and instantly demonstrates its unique character.