Category B02. Promotional Item Design
Idea Creation KOLLE REBBE Hamburg, GERMANY
Production TV STUDIO Wedel, GERMANY
Name Company Position
Sascha Hanke Kolle Rebbe GmbH Executive Creative Director
Rolf Leger Kolle Rebbe GmbH Executive Creative Director
Tim Esser Kolle Rebbe GmbH Creative Director
Ralf Bierhenke Kolle Rebbe GmbH Art Director
Julian Rader Kolle Rebbe GmbH Copywriter
Julia Schulz-Giese Kolle Rebbe GmbH Account Manager
Martin Lühe Kolle Rebbe GmbH Production Manager
Dimitri Ismer Kolle Rebbe GmbH Retoucher
Katrin Grün Kolle Rebbe GmbH Art Buyer
Dirk Weyer n/a Photographer
Sebastian Feraut n/a Illustrator
Andreas Kleinmann TV Studio GmbH Production Manager

The Campaign

To demonstrate the ability of CAFEMIO ESPRESSO SHOTS to keep you awake, we made a very visual and very tangible, caffeine kick. We created three eye-opening designs and a beverage can that literally stays up with you all night.

Creative Execution

The label on each can features someone who needs to be alert at night: a long-haul trucker, a night watchman, or a gamer. The highlight, however, was hidden in the base. The can was assembled with a tilted centre of gravity which allows it to stay upright no matter how it is pushed or prodded. The message is clear: CAFEMIO ESPRESSO SHOTS help you stay upright during even the longest nights.

Indication of how successful the outcome was in the market

The limited edition product literally sold out in a night! Between the 21st and 22nd of December. Following this remarkable success and media attention, RAUCH plans to launch CAFEMIO ESPRESSO SHOTS in other European markets starting in the fall of 2017.

The strategy was to gain an immediate impact in the dense caffeine drinks market, by using attention-grabbing packaging that helps CAFEMIO stand out from the competition and emphasise its unique character.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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