| Title | TATARKA |
| Brand | SAMSUNG |
| Product/Service | SAMSUNG GALAXY S7 EDGE |
| Category |
F11. Excellence in Audience Engagement & Distribution Strategy for Music Content |
|
Entrant
|
ZEBRA HERO Moscow, RUSSIA
|
|
Idea Creation
|
ZEBRA HERO Moscow, RUSSIA
|
|
PR
|
ZEBRA HERO Moscow, RUSSIA
|
|
Production
|
ZEBRA HERO Moscow, RUSSIA
|
Credits
| Artem Tsaregorodtsev |
Zebra Hero |
Creative Director |
| Lena Samoilova |
Zebra Hero |
Account Director |
The Campaign
We asked popular bloggers try their hand at directing music videos for talented yet unknown musicians. Instead of a camera, they used the Samsung Galaxy S7 edge smartphone. As a result of this campaign Tatarka has become new Russian music star.
Creative Execution
All music videos were shot entirely with Samsung smartphone and all of them went viral. We proved you can make quality video using a Samsung camera.
Timeline
Music video was released in December 2016.
Placement
YouTube
Scale
Tatarka was mentioned in all music media sources in Russia.
Reach
More than 26 000 000 views in 1 month
Engagement
600 000 likes and 50 000 encouraging comments.
Impact
We discovered new music star, and our viewers realized that a Samsung phone films just as well as any professional camera.
TATARKA is a new music band that was created with the support of Samsung. It has immediately become very popular in Russia.
There’s a lot of awesome young musicians who don’t get any support in Russia. We’ve turned things around and gave them an opportunity to prove themselves.