Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Cinema & Theatrical: Fiction & Non-Fiction
WE ARE ALL CONNECTED
WWF HUNGARY / WWF
WHITE RABBIT Budapest HUNGARY MOHOLY-NAGY UNIVERSITY OF ART AND DESIGN Budapest / VERTIGO DIGITAL Budapest HUNGARY
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY E+P FILMS Munich GERMANY
LABEL OF LOVE
MONOPRIX / MONOPRIX - 85 YEARS OF THE BRAND
ROSAPARK Paris FRANCE INSURRECTION Paris / MATHEMATIC Paris FRANCE
Short List
L'AMOUR, L'AMOUR
INTERMARCHÉ / INTERMARCHÉ
ROMANCE Paris FRANCE THE Paris / CARNIBIRD Paris FRANCE
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN OXIGENO Barcelona SPAIN
Bronze
A02 TV & VOD: Fiction & Non-Fiction
ALL THAT WE SHARE - TVC
TV2 / TV2
&CO Copenhagen DENMARK &CO. PRODUCTIONS Copenhagen / MOLAND FILM COMPANY Copenhagen DENMARK
Gold
FALL FASHION
H&M / H&M
adam&eveDDB London UNITED KINGDOM CAVIAR London / TRIM EDITING London UNITED KINGDOM
COME TOGETHER
H&M / H&M
adam&eveDDB London UNITED KINGDOM RIFF RAFF London / FINAL CUT London UNITED KINGDOM
Short List
LABEL OF LOVE
MONOPRIX / MONOPRIX - 85 YEARS OF THE BRAND
ROSAPARK Paris FRANCE INSURRECTION Paris / MATHEMATIC Paris FRANCE
Silver
L'AMOUR, L'AMOUR
INTERMARCHÉ / INTERMARCHÉ
ROMANCE Paris FRANCE THE Paris / CARNIBIRD Paris FRANCE
CONCRETE FOOTBALL
NIKE / FOOTBALL
YARD Paris FRANCE MILES Paris FRANCE
Short List
CAPTUR_INKLOVE_EPISODE0
RENAULT / CARS
RENAULT Paris FRANCE PRODIGIOUS Paris FRANCE
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN OXIGENO Barcelona SPAIN
Bronze
A03 Online: Fiction & Non-Fiction
CAST ADRIFT
SAMSUNG / SAMSUNG GALAXY S7 EDGE
ZEBRA HERO Moscow RUSSIA ZEBRA HERO Moscow RUSSIA
FROM PROJECT MAN TO PROJECT MANKIND
AUDI / MISSION TO THE MOON
THJNK Hamburg GERMANY FAUST BERLIN GERMANY
RUTHLESS
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE LA PAC Paris / MIKROS IMAGE Paris FRANCE
DO IT FOREVER
SPIES / HOLIDAYS
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK GOBSMACK PRODUCTIONS Copenhagen / MOLAMIL Copenhagen DENMARK
SEE YOU IN THE FUTURE
FIAT CHRYSLER AUTOMOBILES (FCA) / FIAT 500 60TH ANNIVERSARY
MOVIE MAGIC INTERNATIONAL Milan ITALY MOVIE MAGIC INTERNATIONAL Milan ITALY
GENOCIDE IN BURUNDI - #STOPTHISMOVIE
FIDH / FIDH
WE ARE SOCIAL Paris FRANCE THE Paris FRANCE
ALL THAT WE SHARE
TV2 / TV2
&CO Copenhagen DENMARK MOLAND FILM COMPANY Copenhagen / &CO. PRODUCTIONS Copenhagen DENMARK
Grand Prix
TRUST RACE
AUDI ITALY / AUDI ASSISTANCE
VERBA (DDB GROUP ITALY) Milan ITALY KAREN FILM Milan ITALY
NETTO - EASTER SUPRISE
NETTO / SUPERMARKET
JUNG VON MATT Hamburg GERMANY
Gold
THE MOST PRECIOUS GIFT
OTTO (GMBH & CO KG) / -
HEIMAT Berlin GERMANY OPTIX Berlin GERMANY
SWITCH OFF! - THE DINNER TEST
HUNGARIAN TELEKOM / TELECOMMUNICATION BRAND
ISOBAR Budapest HUNGARY FOCUS FOX STUDIO Budapest HUNGARY
FALL FASHION
H&M / H&M
adam&eveDDB London UNITED KINGDOM CAVIAR London / TRIM EDITING London UNITED KINGDOM
LABEL OF LOVE
MONOPRIX / MONOPRIX - 85 YEARS OF THE BRAND
ROSAPARK Paris FRANCE INSURRECTION Paris / MATHEMATIC Paris FRANCE
Short List
OTTO SHOPPING FESTIVAL "GRANNY"
OTTO (GMBH & CO. KG) / PHILIPS AMBILIGHT SMART-TV
JUNG VON MATT Hamburg GERMANY BIGFISH FILMPRODUKTION Berlin GERMANY
OTTO SHOPPING FESTIVAL "DOG"
OTTO (GMBH & CO. KG) / LED-SOFA WITH SOUNDSYSTEM
JUNG VON MATT Hamburg GERMANY BIGFISH FILMPRODUKTION Berlin GERMANY
BEFORE A DRIP BECOMES A FLOOD
GROHE AG / GROHE SENSE & GROHE SENSE GUARD
EDELMAN Munich GERMANY EDELMAN Munich GERMANY
MILKO BASKETBALL
MILKO / MILKO CHOCOLATE MILK
RASCAL Athens GREECE RASCAL Athens GREECE
GENERATIONS
VOLKSWAGEN / VW BEETLE
VERY AGENCY Copenhagen DENMARK SHOOT HAPPENS Copenhagen DENMARK
Short List
L'AMOUR, L'AMOUR
INTERMARCHÉ / INTERMARCHÉ
ROMANCE Paris FRANCE THE Paris / CARNIBIRD Paris FRANCE
CROSSOVER
RENAULT / CARS
RENAULT Paris FRANCE PRODIGIOUS Paris FRANCE
GO WITH THE FLAW
DIESEL / FALL WINTER 2017 COLLECTION
DIESEL Breganze ITALY DIVISION Paris / MPC London FRANCE / UNITED KINGDOM
THE 12TH MAN
DFL DEUTSCHE FUßBALL LIGA GMBH / FUßBALL BUNDESLIGA
DFL DIGITAL SPORTS Cologne GERMANY DFL DIGITAL SPORTS Cologne GERMANY
FACEBOOK CAMPAIGN
DFL DEUTSCHE FUßBALL LIGA GMBH / FUßBALL BUNDESLIGA
DFL DIGITAL SPORTS Cologne GERMANY DFL DIGITAL SPORTS Cologne GERMANY
CONCRETE FOOTBALL
NIKE / FOOTBALL
YARD Paris FRANCE MILES Paris FRANCE
MESH
SALOMON / OUTFIT
KINSHIP Paris FRANCE LA PAC Paris FRANCE
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN OXIGENO Barcelona SPAIN
Short List
FERRERO ROCHER. REWARD THOSE WHO SEEK NO REWARDS
FERRERO / FERRERO ROCHER
SLAVA Moscow RUSSIA WHY NOT Moscow RUSSIA
A04 Series: Fiction & Non-Fiction
EVERT_45
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam / SUPERHERO CHEESECAKE Amsterdam THE NETHERLANDS
RULEBREAKERS
SAMSUNG BENELUX / SAMSUNG GALAXY S8
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE Amsterdam THE NETHERLANDS
JA! THE CHEAPEST AD
REWE / JA! (LOW-PRICED PRIVATE LABEL)
THJNK Hamburg GERMANY COBBLESTONE FILMPRODUCTION Hamburg GERMANY
THE 8 MONTH WALK
SERESTO / FLEA AND TICK PROTECTION FOR PETS
CLM BBDO Boulogne-Billancourt FRANCE BLISS Paris FRANCE
A05  VR, AR & Emerging Tech: Film or Series
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS VR GORILLA Amsterdam THE NETHERLANDS
A06 Live Broadcast / Live Streaming
THE PREROLL FOOTBALL MATCH
TELENET / PLAY SPORTS
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM Brussels BELGIUM
MTS STREAMISHCHE
MTS / NEW MOBILE TARIFF - "SMART BEZLIMITISHCHE"
ADWATCH ISOBAR Moscow RUSSIA
NISSAN - THE TROPHY HIJACK
NISSAN / UEFA CHAMPIONS LEAGUE
NISSAN UNITED Paris FRANCE NISSAN UNITED Paris FRANCE
BIASED COMMENTATORS
SVENSKA SPEL / BETTING SERVICE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
LIVE. FROM A DIFFERENT WORLD
VODAFONE / TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA
Silver