OTTO SHOPPING FESTIVAL "DOG"
Title | OTTO SHOPPING FESTIVAL "DOG" |
Brand | OTTO (GMBH & CO. KG) |
Product/Service | LED-SOFA WITH SOUNDSYSTEM |
Category |
A03. Online: Fiction & Non-Fiction |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
BIGFISH FILMPRODUKTION Berlin, GERMANY
|
Additional Company
|
OTTO Hamburg, GERMANY
|
Credits
Carolin von Karstedt |
OTTO (GmbH & Co. KG) |
Director Online Marketing |
Hannah Wolff |
OTTO (GmbH & Co. KG) |
Online Marketing Manager |
Dörte Spengler-Ahrens |
Jung von Matt AG |
Managing Director Creation |
Florentin Hock |
Jung von Matt AG |
Group Creative Director |
Jens Paasen |
Jung von Matt AG |
Copywriter |
Samira Debbeler |
Jung von Matt |
Copywriter |
Claus Karcheter |
Jung von Matt AG |
Copywriter |
Nadine Nolepa |
Jung von Matt AG |
Art Director |
Julia Dirnbacher |
Jung von Matt AG |
Art Director |
Dennis Wendt |
Jung von Matt AG |
Agency Producer |
Stephan Giest |
Jung von Matt AG |
Managing Director |
Lara Timm |
Jung von Matt AG |
Account Director |
Jonathan Kierig |
Jung von Matt AG |
Project Manager |
Micky Sülzer |
BIGFISH FILMPRODUKTION GMBH |
Director |
Fabian Wagner |
Fabian Wagner |
DOP Lighting Cameraman |
Thomas Mehlhorn |
Thomas Mehlhorn |
Composer |
The Campaign
Under the slogan "OTTO Shopping Festival" we produced two entertaining films that showed the delivery of products by OTTO employees and the extreme reaction of the customers. As the customers come in contact with the product they freak out in a funny manner: A granny breakdances, a dog sings opera.
Creative Execution
The films were posted in different lengths on social media and went viral immediately. They were supported by further social media activities and a display banner flight.
We reached over 10 Million people, gained over 50.000 interactions and significantly raised brand awareness and sales of the advertised products.
In order to advertise OTTO’s products, we decided not to do a normal product feature or simply show the competitive price, instead we chose an entertaining storytelling format . We produced two long films showcasing exaggerated reactions of customers in humorous manner.
We targeted our potential customers on Facebook and YouTube to entertain them, engage with them and raise awareness of our products.