| Title | COCA COLA SUMMER WAVE |
| Brand | COCA COLA |
| Product/Service | COKE |
| Category |
F04. Use of Original Composition for a Brand or Campaign |
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Entrant
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HAVAS SPORTS & ENTERTAINMENT Paris, FRANCE
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Idea Creation
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HAVAS SPORTS & ENTERTAINMENT Paris, FRANCE
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PR
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HAVAS SPORTS & ENTERTAINMENT Paris, FRANCE
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Production
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HAVAS SPORTS & ENTERTAINMENT Paris, FRANCE
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Production 2
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HAVAS EVENT Paris, FRANCE
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Production 3
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PAVILLON NOIR Paris, FRANCE
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Production 4
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UNIVERSAL MUSIC GROUP & BRANDS FRANCE Paris, FRANCE
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Production 5
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LE CERCLE Paris, FRANCE
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Additional Company
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HRCLS Paris, FRANCE
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Credits
| Frederic Sounillac |
Havas Sports & entrainment |
Creative Director |
The Campaign
SUMMER WAVE Campaign:
COCA-COLA will meet teens on the most beautiful destinations Summer with MOME, ambassador of the cool.
For this campaign to echo with the teens, Coca-Cola get into a collaboration with Møme, one of the young French artist of the international electro musical scene the most popular of the moment.
Creative Execution
Exclusive Showcase,
unique product experience: Ice Bottle
Summer Wave parties,
live contents
Song create with Mome : Take off
Video clip:
The best memories come in summer. What if we could relive them all his life, as if by magic.
With this video clip, it is firstly a feeling of freedom that we want to make feel, whatever his generation.
The Coca Cola bottle will play a major role in the video clip. Like Summer, It will be the common thread between past, present and future trips, between personal exploration and shared pleasure.
+ 1,6 M views clip, live stream, ice bottle filù
PR : + 10,5 potential contacts engaged
streams : 1, 1 M on spotify and deezer
Social Media : 31 M contacts potentially targeted
This is a 360 ° campaign around summer, travel and music
1er fist passion point for teens
Throughout summer, French teens will travel in music thanks to the title and the video clip born of this collaboration “Take Off”, inspired of summer, trips and meeting, and available on YouTube and on all the streaming and downloading musical platforms (Spotify, Apple Music, Deezer, iTunes…)
Coca-Cola and Møme will go off to meet with the teens on their vacation spots and in the festivals to make them live unique experiences
Exclusive Showcase,
unique product experience: Ice Bottle
Summer Wave parties,
live contents
Song create with Mome : Take off
Video clip