RUSSIA WITHOUT BOUNDARIES
Title | RUSSIA WITHOUT BOUNDARIES |
Brand | SAMSUNG |
Product/Service | GALAXY S8 / S8+ |
Category |
C02. Brand Experience: Digital & Social |
Entrant
|
RBC-TV Moscow, RUSSIA
|
Idea Creation
|
RBC-TV Moscow, RUSSIA
|
Media Placement
|
RBC-TV Moscow, RUSSIA
|
Production
|
RBC-TV Moscow, RUSSIA
|
Production 2
|
SANIN DELAET VIDEO Moscow, RUSSIA
|
Additional Company
|
PUBLICIS RUSSIA Moscow, RUSSIA
|
Credits
Polina Abdullina |
RBC |
Department Director |
Ekaterina Voronchikhina |
RBC |
Project Manager |
Vasily Podtynnikov |
RBC |
Art Director |
Victoria Komarova |
RBC |
Copywriter |
Anna Sadovnik |
RBC |
Copywriter |
Ilya Panfilov |
RBC |
Creative Director |
Evgeny Dedov |
RBC |
Technical Director |
Ogannes Eknosyan |
Sanin Delaet Video |
Production director |
Roman Mironov |
Sanin Delaet Video |
Cameraman |
Roman Zyuzin |
Sanin Delaet Video |
Postproduction director |
Ivan Akimov |
Sanin Delaet Video |
Editor |
Andrey Galyamin |
Sanin Delaet Video |
Editor |
Oleg Golovlev |
Sanin Delaet Video |
Editor |
Elena Kazachkova |
Sanin Delaet Video |
Editor |
Igor Klimchuk |
Sanin Delaet Video |
Editor |
Alexander Chubinets |
Sanin Delaet Video |
Sound Engineer |
Oleg Serebryakov |
Sanin Delaet Video |
Sound Engineer |
Nikita Petrov |
Sanin Delaet Video |
Technical Director |
Alexander Sanin |
Sanin Delaet Video |
General Producer |
Seif El Hakim |
Samsung |
Head of Product Marketing and Marketing Communications Department |
Svetlana Millina |
Samsung |
Head of Marketing Communications and Joint Marketing Group |
Elena Podolskaya |
Samsung |
Marketing Communications Group Manager |
Ekaterina Pribytkovskaya |
Samsung |
Marketing manager |
Yana Moiseeva |
Publicis Media Groupe |
Head of Digital Media Advertising Group |
Maria Trudneva |
Publicis Media Groupe |
Head of Special Projects Group |
The Campaign
As the main message of the brand is "Do What You Can't" we decided to tell about people who prove that boundaries exist only in our heads.
Creative Execution
We created 11 stories in which our heroes were telling about themselves, their motherhood and their way to become who they are. These people could push their limits, change themselves, circumstances and the world around. They prove that there is only one person who can prevent you from achieving a dream – and it’s you.
Total media impressions 63 070 000
Announces impressions 62 000 000
Social media impressions 720 000
Video views 458 000
Users on landing page 85 000
Likes 4 500
Reposts 1 000
Circulation of our magazine 160 000
We've amplified the brand's message in the most relevant and engaging way – through 11 documentary social stories.
This project supports the brand communication as both the heroes of the project and the new Samsung Galaxy S8/S8+ erase boundaries and expand horizons. Our heroes deny the stereotypes while the Samsung Galaxy S8/S8+ removes screen frames. As the result we get the smartphone with no boundaries and people without limits.
The project idea supports the brand philosophy of free person who overcomes all the trials and breaks the line between dream and reality. Together with the heroes, Samsung proves that we should get rid of boundaries as they exist only in our head.