EGGGGGS -THE PLATFORM PUKER
Title | EGGGGGS -THE PLATFORM PUKER |
Brand | NORDISK FILM DISTRIBUSJON |
Product/Service | CINEMA MOVIE |
Category |
D02. Digital & Mobile Games |
Entrant
|
HYPER INTERACTIVE Oslo, NORWAY
|
Idea Creation
|
HYPER GAMES Oslo, NORWAY
|
Production
|
HYPER GAMES Oslo, NORWAY
|
Production 2
|
BROSMIND Barcelona, SPAIN
|
Production 3
|
BENDIK HøYDAHL JENSEN AUDIO Oslo, NORWAY
|
Production 4
|
FRODE KVINGE FLATLAND Sofiemyr, NORWAY
|
Credits
Are Sundnes |
Hyper Games |
Game Director |
Kristoffer Jetmundsen |
Hyper Gamesd |
Game Designer |
Rolf Hove |
Hyper Games |
Artist |
Terje Gran |
Hyper Games |
Developer |
Harald Lønmo |
Hyper Games |
Developer |
Alejandro Mingarro |
Brosmind studio |
Art Direction |
Juan Mingarro |
Brosmind Studio |
Art Direction |
Mandi Wexler |
Levine/Leavitt |
Agency Producer |
Bendik Høydahl |
Bendik Høydahl |
Sound designer |
Frode Kvinge Flatland |
Frode Kvinge Flatland |
Composer |
The Campaign
We created a game called "Eggggg - The Platform Puker". In this modern take on the old-school platform games, Gilbert uses his vomit to defeat enemies and propel himself around. He escapes from his mean aunt Doris in order to get to a birthday party, and needs to use his vomiting superpower to survive a world of angry cyborg chickens... of course.
Creative Execution
The story and main character of the game is based on the character from the movie, but with a very unique art style. The style was chosen to soften the grossness of the concept by making everything candy-cute. The game’s control system is a very unique and innovative design, where you have context sensitive two-touch controls. Both art style and game design was highly praised by game press worldwide, and Pocket Gamer said it might be the most unique platformer mobile had ever seen.
The game received editorial featuring by Apple worldwide, and was even made “Free app of the week”. It reached number 1 most downloaded app in 20 countries, and top 10 in 93 countries. In total the game has 1,5 million downloads, and average playtime per user is 10,5 minutes.
Gilbert's Grim Revenge is a Norwegian movie by Maipo Film about a boy called Gilbert who has an extreme egg allergy. We wanted to make a mobile game that entertained the kids before the movie got launched. A game that contained 21 entertaining levels in a beautiful stunning universe.
The main target audience of the movie was kids from 10-16, and making an edgy game for mobiles and tablets was a natural move to gain attention from this group. We know that competition from games is so strong, so with our very limited marketing budgets the game had to be a strong entertainment product itself to gain traction. We worked with game press and game-related media up to the launch and based the strategy mostly on word-of-mouth and editorial and organic visibility on iOS and Google Play.