| Title | THE BATTLE CONTINUES. |
| Brand | MERCEDES-BENZ |
| Product/Service | MERCEDES-BENZ |
| Category |
B04. Cars & Automotive Products & Services |
|
Entrant
|
GRUPPO RONCAGLIA Rome, ITALY
|
|
Idea Creation
|
GRUPPO RONCAGLIA Rome, ITALY
|
|
Production
|
3EMME&2A Milan, ITALY
|
Credits
| Carla Leveratto |
Gruppo Roncaglia |
Creative Director |
| Marco Fresta |
Gruppo Roncaglia |
Creative Supervisor |
| Bruno Puntura |
Gruppo Roncaglia |
Senior Copywriter |
| Lorenzo Lorato |
Gruppo Roncaglia |
Client Service Director |
| Federico Lombardi |
Gruppo Roncaglia |
Account Supervisor |
| Elisa Lucaccini |
Gruppo Roncaglia |
Video Editor |
Brief Explanation
The film starts with a bird's eye view of Modena at the sunrise. CUT.
We are in a circuit, in a box with a red covered car. The camera shows some details of it, then the engine sound starts unveiling the car: The green AMG GT-R Mercedes-Benz. We follow the car in the circuite enjoying its performance.
CUT.
The car passes in front of Ferrari’s Home, and we see a close up of a black stallion’s eye.
CUT.
We are in a road at sunset and the car overtakes the signal with the end of Maranello city.
FINAL FRAME.
(text) The value of a victory is to be found in the greatness of the opponent.