Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Food
LOST AND FOUND
MILKA / SWISS CHOCOLATE
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS STINK STUDIOS London / WHITEHOUSE POST London UNITED KINGDOM
CHASE
MARS CONFECTIONERY / GALAXY
AMVBBDO London UNITED KINGDOM MJZ LONDON UNITED KINGDOM
LIGHT SIDE OF DISABILITY
MARS CHOCOLATE / MALTESERS
AMVBBDO London UNITED KINGDOM BISCUIT FILMWORKS London UNITED KINGDOM
Short List
FROM THE MIGHTY OAT
PEPSICO / QUAKER
AMVBBDO London UNITED KINGDOM HLA London UNITED KINGDOM
ROMANCE
MARS / SKITTLES
adam&eveDDB London UNITED KINGDOM OUTSIDER London / WORK EDITORIAL London UNITED KINGDOM
Bronze
MILKY SHOT
STRAUSS GROUP / MILKY SHOT
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV ISRAEL
"WELCOME"
MONDELEZ NORWAY - FREIA / KVIKK LUNSJ (QUICK LUNCH) HIKING CHOCOLATE
SMFB Oslo NORWAY ONE BIG HAPPY FAMILY Oslo NORWAY
REVENGE
CAMPOFRÍO / CAMPOFRÍO SAUSAGES
McCANN SPAIN MADRID SPAIN PRIMO Madrid SPAIN
Short List
BELLY
CALVO / CALVO TUNA
McCANN SPAIN MADRID SPAIN AGOSTO Barcelona SPAIN
BOOBS
CALVO / CALVO TUNA
McCANN SPAIN MADRID SPAIN AGOSTO Barcelona SPAIN
THE TABLE
VALIO / VALIO BRAND
BOB THE ROBOT Helsinki FINLAND LUCY LOVES STORIES Helsinki FINLAND
A02 Drinks
BETTER CALL JOKO UND KLAAS
ECKES-GRANINI DEUTSCHLAND / DIE LIMO
THJNK München GERMANY SOUP FILMPRODUKTION Berlin GERMANY
HARD KNOCK LIFE
TINE MILK / MILK
TRY Oslo NORWAY BACON OSLO Oslo NORWAY
MADNESS
MCDONALD'S / MCCAFE
LEO BURNETT LONDON UNITED KINGDOM KNUCKLEHEAD London UNITED KINGDOM
Bronze
LINIE AQAUVIT
LINIE AQAUVIT / LINIE AQAUVIT
STONEFIRE Copenhagen DENMARK STONEFIRE Copenhagen DENMARK
THE LAST DUEL
HEINEKEN / HEINEKEN
HEINEKEN INTERNATIONAL Amsterdam THE NETHERLANDS SONNY London UNITED KINGDOM
THE CHASE
HEINEKEN / HEINEKEN
HEINEKEN INTERNATIONAL Amsterdam THE NETHERLANDS SONNY London UNITED KINGDOM
THE WALL
HEINEKEN / HEINEKEN
HEINEKEN INTERNATIONAL Amsterdam THE NETHERLANDS SONNY London UNITED KINGDOM
A03 Fast Moving Consumer Goods
TOMMY HUGS
UNILEVER / AXE DEODORANT
PONCE Buenos Aires ARGENTINA LANDIA Buenos Aires ARGENTINA
Short List
LUKE LUCKY SHIRT
UNILEVER / AXE DEODORANT
PONCE Buenos Aires ARGENTINA LANDIA Buenos Aires ARGENTINA
DOUBLE JACKET JIMMY
UNILEVER / AXE DEODORANT
PONCE Buenos Aires ARGENTINA LANDIA Buenos Aires ARGENTINA
MEGA CITY
JAMES WELLBELOVED / PET FOOD
AMVBBDO London UNITED KINGDOM PASSION PICTURES London UNITED KINGDOM
OPTREX SCREEN EYES
RECKITT BENCKISER / OPTREX ACTIMIST SPRAY
HAVAS LONDON UNITED KINGDOM OUTSIDER London / FINAL CUT London UNITED KINGDOM
A04 Durable Consumer Goods
WHAT WILL THEY SAY ABOUT YOU?
NIKE / NIKE WOMENS
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS DIVISION Paris / TRIM EDITING London FRANCE / UNITED KINGDOM
Short List
WHAT ARE GIRLS MADE OF
NIKE / NIKE WOMENS
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS RIFF RAFF London / MPC London UNITED KINGDOM
Bronze
BROTHERS REINVENT GIVING
HP / HP
AMVBBDO London UNITED KINGDOM ACADEMY FILMS London UNITED KINGDOM
LESSON OF LOVE
INSTRUMENTARIUM / OPTICAL SERVICES
INSTRU OPTIIKKA Espoo FINLAND DIRECTORS GUILD Helsinki / HUMINA Helsinki FINLAND
TIMELESS
LACOSTE / LACOSTE
BETC Paris FRANCE WANDA PRODUCTIONS Paris / ACADEMY FILMS London FRANCE / UNITED KINGDOM
Short List
WRAP IT BEFORE IT GOES BAD
WERTPACK / WERTPACK CLING FILM
SCHOLZ & FRIENDS Berlin GERMANY CZAR Berlin GERMANY
SIEMENS IQ700 WASHING MACHINE LAUNCH
BSH HAUSGERÄTE / SIEMENS
HEIMAT Hamburg GERMANY REKORDER Berlin GERMANY
THE ROOM
HP INC. / HP DESKJET GT 5820
HP Moscow RUSSIA
BIG & SMALL CRIMES
SENTEZ TERMAL / THERMAL CAMERA
TBWA\ISTANBUL TURKEY 25 FILM Istanbul TURKEY
MIRACLE
SAMSUNG ELECTRONICS / SAMSUNG ADDWASH WASHING MACHINE
CHEIL WORLDWIDE Kiev UKRAINE ESSE Kyiv / PROPELLER STUDIOS Kiev UKRAINE
THE POLAR STORY
SAMSUNG ELECTRONICS / SAMSUNG SPACE MAX REFRIGERATOR
CHEIL WORLDWIDE Kiev UKRAINE DGTL RLGN Kiev UKRAINE
FIGHT FOR NATURAL BEAUTY
LPG / LPG
BUZZMAN Paris FRANCE BUZZMAN Paris / GANG FILMS Paris FRANCE
MAKE ROOM FOR FRIENDS
IKEA / IKEA
BUZZMAN Paris FRANCE BUZZMAN Paris / WANDA PRODUCTIONS Paris FRANCE
VERNER PANTON PANTHELLA MINI
LOUIS POULSEN / PANTHELLA MINI
FRAME Copenhagen DENMARK FRAME Copenhagen DENMARK
A05 Cars & Automotive Products & Services
THE DOORBELL
AUTOSPHÈRE / AUTOSPHERE.FR
HAVAS Paris FRANCE CARNIBIRD Paris FRANCE
STORK
FIAT CHRYSLER AUTOMOBILES (FCA) / FIAT 500L
MERCURIO CINEMATOGRAFICA Milan ITALY MERCURIO CINEMATOGRAFICA Milan ITALY
NOTHING
VOLKSWAGEN / VOLKSWAGEN
DDB PARIS FRANCE HENRY Paris / STUDIO 5 Paris FRANCE
Bronze
HIDDEN KIDS
VOLKSWAGEN AG / VOLKSWAGEN CAR-NET LAST PARKING POSITION
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY Berlin GERMANY
DENTIST
VOLKSWAGEN AG / VOLKSWAGEN CAR-NET EMERGENCY CALL
DDB GROUP GERMANY Berlin GERMANY PIRATES 'N PARADISE Berlin / MARKENFILM Berlin GERMANY
WATCH DOG
VOLKSWAGEN AG / VW PASSAT TRAFFIC JAM ASSIST
GRABARZ & PARTNER Hamburg GERMANY ANORAK Berlin / SLGH Hamburg GERMANY
YOGHURT
ALMA MEDIA OYJ / AUTOTALLI.COM-WEBSITE
BOB THE ROBOT Helsinki FINLAND BOB THE ROBOT Helsinki FINLAND
TIE
ALMA MEDIA OYJ / AUTOTALLI.COM-WEBSITE
BOB THE ROBOT Helsinki FINLAND BOB THE ROBOT Helsinki FINLAND
RESTAURANT
ALMA MEDIA OYJ / AUTOTALLI.COM-WEBSITE
BOB THE ROBOT Helsinki FINLAND BOB THE ROBOT Helsinki FINLAND
HOW DOES IT FEEL
MERCEDES-BENZ / E-KLASSE W213
ANORAK Berlin GERMANY ANORAK Berlin GERMANY
AUDI SELECT
AUDI / AUDI SELECT
AIMAQ VON LOBENSTEIN/SAINT ELMO'S Berlin GERMANY AIMAQ VON LOBENSTEIN/SAINT ELMO'S Berlin GERMANY
FIRST OF A NEW KIND
MERCEDES-BENZ / X-CLASS
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY MARKENFILM Hamburg GERMANY
"RUSSIAN HILL"
DAIMLER AG / SMART / SMART FORTWO / SMART FORFOUR
BBDO GROUP GERMANY Berlin GERMANY STERNTAG FILM Hamburg GERMANY