| Title | MY FACE. MY RULES. |
| Brand | SLEEK MAKEUP |
| Product/Service | SLEEK MAKEUP |
| Category |
B02. Fast Moving Consumer Goods |
|
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Production
|
NEW LAND Stockholm, SWEDEN
|
Credits
| Agnes Stenberg-Schentz |
Forsman & Bodenfors |
Art Director |
| Anna Qvennerstedt |
Forsman & Bodenfors |
Copywriter |
| Viktoria Wallner |
Forsman & Bodenfors |
Account Director |
| Kristina Wilmar |
Forsman & Bodenfors |
Account Manager |
| Anna Lundin |
Forsman & Bodenfors |
Producer |
| Michelle Christiansen |
Forsman & Bodenfors |
Designer |
| Maja Bredberg |
Forsman & Bodenfors |
PR Strategist |
| Haisam Mohammed |
Forsman & Bodenfors |
PR Assistant |
| Ikrah Ferdaus |
Forsman & Bodenfors |
PR Assistant |
| Amelie Sandström |
Forsman & Bodenfors |
Researcher |
| Jenny Ring |
Forsman & Bodenfors |
Music Supervisor |
| Sebastian Nowacki |
Forsman & Bodenfors |
Social Media Specialist |
| Emily Maben |
Sleek MakeUP |
– |
| Eleanora Barker |
Sleek MakeUp |
Client Supervisor |
| Erik Torell |
New Land |
Producer |
| Sophie Hedberg |
Forsman & Bodenfors |
Producer |
| Nadia Marquard Otzen |
New Land |
Director |
| Victor Sequin |
Forsman & Bodenfors |
Director Of Photography |
| T.V.O.D feat. Lowell |
T.V.O.D feat. Lowell |
Music Artist |
| Andreas Arvidsson |
Andreas Arvidsson |
Editor |
| Cecy Young |
Cecy Young |
Photographer |
Brief Explanation
F&B:s very first campaign for British beauty brand Sleek is a shoutout to makeup junkies everywhere.
Our research shows that people who spend a lot of time on their makeup can face some serious judgement, from parents and partners as well as from strangers on the street. But makeup is really a part of their identity, a hobby, a stress relief, an art form – and they should be respected for it.
The stunning cast has been recruited through the @sleekmakeup Instagram account, out of around 3000 applicants.
With this campaign, Sleek MakeUP enters the US market.