| Title | THE WISH |
| Brand | BANK CLER |
| Product/Service | BANK CLER |
| Category |
A09. Financial Products & Services |
|
Entrant
|
HEIMAT ZÜRICH, SWITZERLAND
|
|
Idea Creation
|
HEIMAT ZÜRICH, SWITZERLAND
|
|
Production
|
IT'S US MEDIA Berlin, GERMANY
|
Credits
| Nico Ammann |
HEIMAT Zürich |
Creative Director / Partner |
| Simon Rehsche |
HEIMAT Zürich |
Strategy Director / Partner |
| Ben Föhr |
It's Us Media GmbH |
Owner |
| Nalle Sjögren |
It's Us Media GmbH |
Director |
| Sharon Nehrenheim |
HEIMAT Zürich |
Account Director |
| Meike Kornrumpf |
HEIMAT Berlin |
Agency Producer |
Brief Explanation
Money is a subject Swiss people have a hard time to openly talk about. However, in many situations in life it becomes unavoidable to talk about money. Like in this situation, in which a dad is faced with a sudden wish of his daughter.
With this film, Bank Cler breaks a the taboo and does what no bank in Switzerland openly does: Talk about money.