ABSOLUT - THIS IS OUR HOUSE
| Title | ABSOLUT - THIS IS OUR HOUSE |
| Brand | PERNOD RICARD NEDERLAND |
| Product/Service | ABSOLUT VODKA |
| Category |
B09. Corporate Image & Sponsorship |
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Entrant
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FIRST DAY OF SPRING Amsterdam, THE NETHERLANDS
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Idea Creation
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FIRST DAY OF SPRING Amsterdam, THE NETHERLANDS
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Media Placement
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VIZEUM Amsterdam, THE NETHERLANDS
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PR
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HET PR BUREAU Amsterdam, THE NETHERLANDS
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Production
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SINCE '88 Amsterdam, THE NETHERLANDS
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Production 2
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MODERN DAY COMPOSERS Amsterdam, THE NETHERLANDS
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Credits
| Simon van Gorkum |
First Day of Spring |
Creative Director |
| Floortje van den Elshout |
First Day of Spring |
Associate Creative Director |
| Peter Kan |
First Day of Spring |
Chief Executive Officer |
| Evert-Jan Heijmans |
First Day of Spring |
Strategy Director |
| Estelle Goldman - Peek |
First Day of Spring |
Project Manager |
| Anne Brugts |
First Day of Spring |
Copywriter |
| Koen Koopman |
First Day of Spring |
Designer |
| Nick Harmsen |
Since '88 |
Film Director |
| Daan Dagevos |
Since '88 |
Production Manager |
| Douwe Hennink |
Since '88 |
DOP Lighting Cameraman |
| Pieter Ceizer |
Studio Ceizer |
Design artist |
| Boy Bianchi |
Modern Day Composers |
Music Artist |
| Daan van citters |
Since '88 |
Film Director Assistent |
Brief Explanation
‘You may be black, you may be white, you may be Jew or Gentile... It don’t make a difference in our house.’ Back in 1987, Chuck Roberts expressed the values of house music in his classic vocal track ‘My House’. Exactly thirty years later, Absolut Vodka as official sponsor of Amsterdam Dance Event, brings a reminder to these values.
Together with a diverse group of 17 well-known Amsterdam nightlife icons, Absolut welcomes dance enthusiasts from all over the world to the Amsterdam Dance Event, with a powerful statement: on the dancefloor, everyone is equal. The icons speak or lip-sync Roberts’ lyrics. The video is shot in Amsterdam.