| Title | IKI GREENHOUSES FOR KIDS |
| Brand | UAB PALINK |
| Product/Service | IKI |
| Category |
B10. Corporate Social Responsibility |
|
Entrant
|
ADELL TAIVAS OGILVY Vilnius, LITHUANIA
|
|
Idea Creation
|
ADELL TAIVAS OGILVY Vilnius, LITHUANIA
|
|
Production
|
NONSENSE Vilnius, LITHUANIA
|
Credits
| Dominykas Žilėnas |
Adell Taivas Ogilvy |
Creative Director |
| Tomas Karpavičius |
Adell Taivas Ogilvy |
Creative Director |
| Kazimiera Petkevičiutė |
Adell Taivas Ogilvy |
Copywriter |
| Justinas Kiaulekis |
Adell Taivas Ogilvy |
Art Director |
| Rūta Babrauskaitė |
Adell Taivas Ogilvy |
Account Manager |
| Dovilė Filmanavičiūtė |
Adell Taivas Ogilvy |
Digital Creative Director |
Brief Explanation
We invited real Lithuanian children to play a social experiment. We gave them a simple task – to name the vegetables shown. Yet the experiment revealed surprising results. Do parents in Lithuania actually know that contemporary kids think a beetroot is a kiwi?