Title	NEWSPAPER STACK
Brand	DER TAGESSPIEGEL
Product/Service	DER TAGESSPIEGEL
Category	D02. Micro-Film
Entrant	SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation	SCHOLZ & FRIENDS Berlin, GERMANY

Name	Company	Position
Matthias Spaetgens	Scholz & Friends	Chief Creative Officer
Robert Krause	Scholz & Friends	Managing Creative Director
Jörg Waschescio	Scholz & Friends	Creative Director
Agnieszka Kalwak	Scholz & Friends	Art Director
Erika Stuhl	Scholz & Friends	Art Director
Lena Klockenbring	Scholz & Friends	Copywriter
Susanne Caroli	Scholz & Friends	Account Manager
Kirsten Rendtel	Scholz & Friends	Art Buyer
Karsten Wegener	SOLAR UND FOTOGRAFEN	Photographer
n/a	sevengreen picture works	Image Editing
Daniel Klessig	Scholz & Friends	Editor
Moritz Scharl	Scholz & Friends	Editor

Brief Explanation

A few days before the US elections “Der Tagesspiegel” published an issue showing candidate Donald Trump on the cover. We used the picture to generate an animated Gif. The animation showed a growing newspaper stack. The stack was placed on a single unfolded cover page that showed the lover part of Trumps face. Seen from a certain angle, the picture was completed and – while the stack was growing – the opened mouth of Trump got more and more distorted. The result was a surreal, exaggerated version of the original cover picture which we combined with the headline “Donald Trump. Will he bully his way into the white house?” and the announcement of a news special about the US-election.