Title	SMASHING THE CLICHES
Brand	HORNBACH BAUMARKT AG
Product/Service	HOME IMPROVEMENT STORES
Category	A13. Corporate Social Responsibility
Entrant	HEIMAT Berlin, GERMANY
Idea Creation	HEIMAT Berlin, GERMANY
Production	STINK Berlin, GERMANY

Name	Company	Position
Guido Heffels	HEIMAT, Berlin	Chief Creative Officer
Guido Heffels	HEIMAt, Berlin	Chief Creative Officer
Marlon Fischer	HEIMAT, Berlin	Creative Director
Kerstin Heffels	HEIMAT, Berlin	Agency Producer
Jones + Tino	Jones + Tino	Director
Douglas Bernardt	STINK Films	Director Of Photography
Lutz Müller	Lutz Müller	Executive Producer
Benno Schoppmann	Benno Schoppmann	Producer
Nils Landmark	Nils Landmark	Editing
Paul Schwabe	Paul Schwabe	Postproduction
Thomas Berlin	@48k	Music
David Arnold	Loft Berlin	Sound Design Arrangement
Zuzana Sucha	Zuzana Sucha	Production Designer

Brief Explanation

Even in our increasingly free world, some stereotypes are still persistent. For example, that DIY is a man’s thing. HORNBACH’s answer: Demolition. In the new film a heroine is smashing outdated images of women. And thus creates a manifesto for all females of today: With willpower, vision and the radical beauty of the raw power of creativity. Smashing the sledgehammer against the ideal the world has of women: We never said it was easy.