Title	RED DOT
Brand	UBISOFT
Product/Service	GHOST RECON WILDLANDS
Category	B07. Media & Publications
Entrant	DDB PARIS, FRANCE
Idea Creation	DDB PARIS, FRANCE
Idea Creation 2	UBISOFT Paris, FRANCE
Production	LA PAC Paris, FRANCE
Production 2	MIKROS IMAGE Paris, FRANCE
Production 3	SCHMOOZE Paris, FRANCE

Name	Company	Position
Alexander Kalchev	DDB Paris	Executive Creative Director
Patrice Dumas	DDB Paris	Head of Copy
Sophie Megrous	DDB Paris	Head of TV
Jérôme Deplatiere	DDB Paris	TV Post Production
Vincent Léorat	DDB Paris	Vice-President
Marie-Elise Archambaud	DDB Paris	Account Manager
Olivier Guillerot	DDB Paris	Account Executive
Sebastien Genty	DDB Paris	Planning Director
Dominique Castellano	DDB Paris	Planner
Alban 404	-	Game Advisor
Geoffroy Sardin	Ubisoft	Vice-President
Guillaume Carmona	Ubisoft	Marketing Director
Clément Prevosto	Ubisoft	EMEA Marketing Group Manager
Pierre Miazga	Ubisoft	EMEA Senior Brand Manager
Jerome Denis	La Pac	Producer
John McTiernan	La Pac	Director
Jeff Cronenweth	La Pac	Cinematographer

Brief Explanation

After more than 5 years of absence, Ubisoft were relaunching the “Tom Clancy’s Ghost Recon” franchise, a military tactical shooter. In “Wildlands”, the new installment in the franchise, you control 4 elite soldiers called Ghosts. The objective: take down a Bolivian cartel. Considering the ruthless competition (Call of Duty, Battlefield) and the high standards of gamers, we set out to create a unique viral asset to kick-start the pre-launch the game. To showcase the brutal, cool efficiency of the Ghosts, we created a dark humored cat video with a bloody result. To direct, we brought back from retirement (after 14 years!) John McTiernan, known for creating some of the most iconic action movies such as Predator & Die Hard. The result are 90 seconds of pure entertainment with only 3 bullets fired. The film has been wildly successful with over 19 million cumulated views to date. Ultimately, over 6.8 million